In surveys performed with Veritonic, NPR listeners find messages voiced by NPR talent to be more trustworthy, modern, and innovative than the average audio advertisement.
The voices behind your message.
At NPR, the voices sharing your brand’s message are an important and effective way to engage with NPR listeners. The NPR audience trusts the familiar voices of NPR they hear across podcasts, radio and digital platforms.
Not your average audio messages.
of NPR listeners prefer NPR announcer reads to host reads; another 44% have no preference
of listeners recall sponsorship messages voiced by NPR announcers
lift in top-of mind awareness driven by NPR announcer reads (vs. +14% for NPR host-reads)
lift in intent to take action driven by NPR announcer reads (vs. +1% for NPR host-reads)
Sources: Veritonic, 2018; Signal Hill Insights, NPR Sponsorship Impact Study 2021.
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