Voice Talent

The voices behind your message.

At NPR, the voices sharing your brand’s message are an important and effective way to engage with NPR listeners. The NPR audience trusts the familiar voices of NPR they hear across podcasts, radio and digital platforms.

Voice Talent

Chioke l'Anson

Podcast, newscasts, digital | 7 years with NPR

Cara Stevens

Radio, digital | 4 years with NPR

Hear Chioke

Hear Cara

Not your average audio messages.

In surveys performed with Veritonic, NPR listeners find messages voiced by NPR talent to be more trustworthy, modern, and innovative than the average audio advertisement.


of NPR listeners prefer NPR announcer reads to host reads; another 44% have no preference


of listeners recall sponsorship messages voiced by NPR announcers


lift in top-of mind awareness driven by NPR announcer reads (vs. +14% for NPR host-reads)


lift in intent to take action driven by NPR announcer reads (vs. +1% for NPR host-reads)

Sources: Veritonic, 2018; Signal Hill Insights, NPR Sponsorship Impact Study 2021.

News from National Public Media

April 2023

When NPR Speaks, Listeners Pay Attention

A new study from NPR's Audience Insights team measured listeners’ habits against other forms of media. The results reveal NPR holds more attention than TV.

March 2023

Celebrating The Women Behind Your Favorite NPR Content

NPR’s groundbreaking journalism wouldn’t be possible without the work of impressive women who continue to make strides in the industry.

February 2023

Host or Announcer-Read Sponsorship Messages?: A New Study With Veritonic Decides

There's ongoing debate about whether announcer or host-read ad formats are best. A recent study reveals 78% of listeners find both types of messages useful.

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