Sequential Mid-roll enables sponsors to expand their messaging by showcasing creative in two 30-second baked-in mid-roll breaks in the same podcast episode, giving your brand continuity across the listener experience of a podcast episode. Align with particular content valuable to your brand, tell a two-part story, or just maximize time with a specific show’s audience. All mid-rolls are surrounded on both sides by NPR content, are voiced by trusted NPR voices, and often feature a music bed. Our baked-in midrolls offer sponsors the opportunity to “own” a mid-roll slot in an episode for four weeks at 100% SOV, as well as a large number of impressions delivered over a short period of time for maximum impact.
Specs
Duration:
30 seconds
Production Timeline:
10 business days
Serving Options:
Site-Served
Third-Party Tracking:
N/A
Additional Info:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Duration:
30 seconds
Production Timeline:
15 business days, 20 business days for This American Life
Serving Options:
Site-Served
Third-Party Tracking:
N/A
Additional Info:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Host-Read Shows:
Bullseye, Car Talk, TED Radio Hour, This American Life, Wait Wait… Don’t Tell Me!, Wild Card with Rachel Martin
Related Products
NPR Podcast listeners download an average of 6.5 hours of podcasts/week – add our other podcast sponsorship options to your campaign to maximize your impact!
