more likely to be in an airline or hotel rewards program
NPR takes you there.
From the front lines in Ukraine to the front row at SXSW, NPR transports listeners to the heart of what’s happening in their local communities, across the country, and around the world.
And the people who turn to NPR for those stories are going places themselves. They are 26% more likely to have traveled internationally in the past 3 years. They tune in because they’re curious about the world. NPR keeps them informed as they embark on their next excursion.
The immediacy and intimacy of NPR’s audio journalism and storytelling connects with listeners ‒ and gives brands an opportunity to connect with them too. NPR sponsorship is an opportunity for your brand to reach international travelers alongside their trusted source.
NPR listeners are on the go.
32%
62%
more likely to have spent $5K+ on domestic travel
38%
more likely to travel for business
50%
more likely to be “Passionate Travel Adventurers”*
Sources: (radio) MRI-Simmons 2021 Spring Doublebase; (podcast) MRI-Simmons 2022 April Podcast Study; (NPR.org) Comscore Plan Metrix Multiplatform, Feb 2022. Indexes are the average across NPR platforms.
*Passionate Travel Adventurers is defined by MRI as: “Travel is a passion and a priority for this segment. They travel to seek adventure and thrills, meet new people, and learn about new cultures. This group looks for vacation experiences different from their friends, and they are called on by others to give advice on travel.”