more likely to have HHI of $150k+¹
Reach Financial Decision Makers with NPR
With NPR sponsorship, your brand can reach listeners with high purchasing power in a powerful way. Across podcasts, radio and online platforms, financial decision makers tune in to NPR’s audio journalism and take note of the sponsorship messages they hear.
![](https://www.nationalpublicmedia.com/uploads/2023/01/Reach-Financial-Decision-Makers-with-NPR-3.png)
65%
40%
average lift in brand awareness for financial brands sponsoring NPR podcasts²
50%
average lift in intent after hearing NPR sponsorship messages from financial brands³
Relevant content, relevant audience.
Align with the top NPR podcasts for reaching a high percentage of high net worth listeners.
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A daily digest of the economy – in under 10 minutes.
![](https://www.nationalpublicmedia.com/uploads/2019/10/Planet-Money-NPR-Network-450px-1.jpg)
Making sense of big, complicated forces that move our economy.
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Offering context and insight on some of the most important issues of the day.
![](https://www.nationalpublicmedia.com/uploads/2019/11/Fresh-Air_Tile_NPR-Network-01.jpg)
Intimate conversations with newsworthy guests.
How you say it.
The signature style of NPR sponsorship messages are suited to perform for financial brands.
6%
increase in recall for NPR announcer reads compared to host reads for financial brands.⁴
Announcer reads were scored as more relaxed and less energetic, indicating a calmer tone may be more effective for financial brands
Sources: 1. Indexes are the average across platforms: (radio) MRI-Simmons 2021 Spring Doublebase; (podcast) MRI-Simmons 2022 April Podcast Study; (NPR.org) Comscore Plan Metrix Multiplatform, Feb 2022. 2. NPR Listens, Sponsorship Brand Lift Studies 2019-2022. 3. Veritonic Creative Testing. 4. Source: Veritonic, NPR Host & Announcer Sponsorship Impact, 2022.