This American Life

Each week host Ira Glass and his team choose a theme. Then anything can happen. This American Life presents true stories that unfold like little movies for audio. Personal stories with funny moments, big feelings, and surprising plot twists. Newsy stories that try to capture what it’s like to be alive right now. It’s the most popular weekly podcast in the world, and winner of the first ever Pulitzer Prize for a radio show or podcast.

Hosted by Ira Glass, produced in collaboration with WBEZ Chicago, and now available for podcast sponsorship from National Public Media.

An iconic public media podcast.

This American Life has shaped a generation of narrative journalism and storytelling across audio platforms.


weekly This American Life podcast listeners


ever Pulitzer Prize winner for audio reporting

A first-ever opportunity with Ira Glass.

The host and creator of This American Life, Ira Glass worked on NPR’s daily news shows until he put This American Life on the air in 1995. Under Glass’s editorial direction, This American Life has won the highest honors for broadcasting and journalistic excellence, including seven Peabody awards and a Pulitzer Prize.

The podcast will now feature one mid-roll sponsorship message voiced by host Ira Glass. This is a first-of-its kind offering for brands to align with one of public media’s most beloved and recognizable voices.

Award-winning storytelling.

With an archive of over 800 episodes, This American Life has won countless awards and become one of the most popular podcasts in the world.

The Out Crowd

Winner of the 2020 Pulitzer Prize for audio reporting for “revelatory, intimate journalism that illuminates the personal impact of the Trump administration’s ‘Remain in Mexico’ policy.”

The Pink House at the Center of the World

This American Life won a Peabody Award for the episode that documented the day Roe v. Wade was overturned.

Talking While Black

The Alfred I. duPont-Columbia University Awards honored the show about Black Americans unexpectedly caught up in the backlash against Black Lives Matter.

A new audience unlocked.

Complement NPR’s podcast portfolio with an iconic podcast reaching a unique audience. With only 37% of NPR podcast users listening to This American Life, your campaign’s reach extends even further into the public media listener audience — all dedicated to supporting outstanding storytelling.


median age


college graduates


median household income


business decision makers — 26% more likely than podcast listeners overall

Source: Nielsen Scarborough Podcast Study, May 2024

Align your brand with the podcast.

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