American Cancer Society

The American Cancer Society is a leading cancer-fighting organization with a vision to end cancer as we know it, for everyone. They aim to improve the lives of people with cancer and support their families through advocacy, research, and patient support.

In custom Spotlight Mid-rolls, NPR listeners heard from a variety of voices sharing the impact of the American Cancer Society’s work.

Cancer Research

The work of the Population Science team

Studying how physical activity impacts cancer risk

The Voices of Black Women study


Finding a variety of ways to give back

CEOs against cancer

How corporate partners impact the fight against cancer


The American Cancer Society promoted their B2B partnership opportunities using custom creative and saw higher engagement rates than standard audio placements.


conversion rate – 29% higher than the health & wellness category benchmark


average cost per web visitor – 66% lower than the health & wellness category benchmark

Source: Spotify Ad Analytics as of 10/2023

Free Rides to Treatment

Helping to ease patients' concerns

Paying homage to his friend

Providing direct and reliable transportation

"Working with NPR has always been a positive experience! The people and the organization have shared values and truly care about American Cancer Society and the communities we serve... The NPM team takes care in providing creative direction and content that feels authentic to both American Cancer Society and NPR."

Laura DePeters, Managing Director, Social, Content & Paid Media