What makes a cruise memorable? Cunard believes the experience at sea is as important as the destination, and they partnered with NPM Creative to bring their luxury onboard experiences to life for NPR listeners.

In Immersive Mid-rolls, listeners can surround themselves with the sounds of Alaska or imagine they’re in the Queen’s room being served Cunard’s sumptious Afternoon Tea. In Spotlight mid-rolls we hear from Vice President of Brand Lee Powell, who describes some of his favorite onboard experiences and shares what makes Cunard voyages special.

Immersive Mid-rolls

Experience the sounds of Alaska

Enjoy a Cunard daily ritual: Afternoon Tea

Step away and unwind with the onboard Mareel spa



of NPR listeners agreed they liked the sound effects and found them engaging


increase in intent to cruise with Cunard after listening to the Immersive Mid-rolls

Spotlight Mid-rolls

Lee's favorite experience

The daily luxury of Afternoon Tea

Performances that spark inspiration