The Tiny Desk Fest was a four-night event series that allowed audiences to experience one-of-a-kind performances and conversations in an intimate setting. Jack Daniel’s was recognized as Presenting Sponsor of the Tiny Desk Fest across NPR digital platforms and onsite at events.
As part of this sponsorship, NPM Creative produced three Brand Soundscapes featuring Jack Daniel’s Historian, Nelson Eddy, and Master Distiller, Jeff Arnett. Crafting something that endures for over 150 years takes time and character. Each Soundscape shares the stories behind this craft, along with the people and history that make Jack Daniel’s.