Organic Valley

This co-op of small family farms believes ethically sourced means food raised on farms where families care for animals and the earth, meeting organic certification requirements and the cooperative’s standards that promote respect for the interdependence of all life. Organic Valley and its farmers are protecting where your food comes from by farming in harmony with nature.

To share that message with NPR listeners, Organic Valley partnered with NPM Creative to create an immersive story featuring dairy farmer Tyler Webb. Interviewed and photographed on-site by the NPM Creative team, Tyler shared why caring for his cows and farm starts with listening to nature.

Full Soundscape

How one small family farm works in harmony with nature

Soundscape Mid-rolls

Building resilience for future generations

Better for the cows, better for the land

Working in harmony with the environment

Performance Highlights


lift in intent to buy products from Organic Valley¹


of NPR podcast listeners agreed that hearing from a real farmer made the messages more relatable²

1. Veritonic Brand Lift Study, 2023; 2. Veritonic Creative Measurement Study, 2023

Soundscape Visuals

Story Center Stage


Landing Page

Explore a selection of images captured during the recording at Stony Pond Farm below: