In 1980, Ken Grossman made his first batch of Pale Ale—and Sierra Nevada Brewing Company was born. 40 years later, Sierra Nevada is still proudly family owned, operated, and argued over.
In full Soundscapes and custom mid-rolls produced by NPM Creative, Ken, his family, and fellow brewer Terence Sullivan discuss the science and art of brewing, and how they all maintain the family values that continue to shape the business. Mandi McKay, Director of Sustainability and Social Responsibility, also shares how Sierra Nevada collaborated with smaller craft breweries to create a recycling co-op in the North Carolina region.
