Sierra Nevada Brewing Company

In 1980, Ken Grossman made his first batch of Pale Ale—and Sierra Nevada Brewing Company was born. 40 years later, as Ken runs the company hand-in-hand with his daughter Sierra and son Brian, Sierra Nevada is still proudly family owned, operated, and argued over.

In a full Soundscape and custom mid-rolls produced by NPM Creative, Sierra and Brian talk with their father about what it was like to grow up alongside the brewery, and how they all maintain the family values that continue to shape their business.

Sierra Nevada Brewing Company soundscape display examples

Full Soundscape

A Family, A Brewery, And A Passion For "Doing It Right"

Soundscape Mid-Rolls

Mid-Roll: Building A Company—And A Culture

Mid-Roll: Bigger Than A Brewery

The Visuals

Story Center Stage

Desktop Player



"What we came away with was an authentic, compelling story that’s going to allow us to have a deeper connection with the NPR audience."

Noelle Haley, VP of Marketing, Sierra Nevada