Sub-Zero, Wolf and Cove

Sub-Zero refrigeration, Wolf cooking and Cove dishwashing believe in the profound power of gathering around home-cooked meals. To help bring one of those inspiring meals to life for NPR audiences, Sub-Zero, Wolf and Cove collaborated with NPM Creative.

The Brand Soundscapes campaign invited listeners into the Sub-Zero, Wolf, and Cove demonstration kitchen in Madison, Wisconsin. Pairing Head Demonstration Chef Joel Chesebro’s insights on food and memories with audio from a celebratory meal, the campaign emphasized how the brands’ Live deliciously philosophy extends far beyond the table — encouraging a zest for engagement, experience, and human connection in everyday life.

Full Soundscape

The Profound Power of a Home-cooked Meal

Soundscape Mid-Rolls

The Most Important Ingredient? Human Relationships

The Benefits Of Gathering Around A Common Table

The Visuals

Story Center Stage


NPR Player

"The NPM Creative partnership provided a unique way to tell our brands’ story about living deliciously. We went beyond the imagery of a beautifully prepared dish to the sounds and stories of a home-cooked meal shared around a table. NPM Creative understood the importance of bringing these traditions and time spent with loved ones to life, which helped us collaborate on a compelling narrative told by one of Sub-Zero, Wolf, and Cove’s chefs.”

Kaitlin Cheramy, Marketing, Sub-Zero Group, Inc.

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