Work

ThirdLove

ThirdLove’s mission is to create bras and underwear that are comfortable, attractive and made to fit real women, whatever their shape or size.

ThirdLove partnered with NPM Creative to share the stories behind their product design and construction with the NPR podcast audience. The NPM Creative team interviewed ThirdLove’s Co-Founder & Co-CEO, Heidi Zak, and Chief Creative Officer, Ra’el Cohen, to create custom Spotlight mid-rolls.

Spotlight Mid-Rolls

Representing All Women

[NPM Voice Talent] Support for NPR and the following message come from ThirdLove, working to create bras and underwear that are comfortable for all women. Co-Founder and CEO Heidi Zak explains why it was important to have real women as their models. [Heidi] Women come in all shapes in sizes, and we really wanted to illustrate that through the imagery that we use and through the way we even talk about women’s bodies. ThirdLove is meant to be a brand that all women can see themselves being a part of. [NPM Voice Talent] To find your perfect fit and get 15% off your first order go to ThirdLove dot com slash NPR

Crafting Each Component

[NPM Voice Talent] Support for NPR and the following message come from ThirdLove. Here’s Co-Founder and CEO Heidi Zak on how ThirdLove designs bras for a more comfortable fit: [Heidi] So your average bra has somewhere between 20 to 30 components. Every component matters: the foam that we’ve created, our padded hook-and-eye that doesn’t have the tag, really flexible wires – every element of the bra has really been thought through to create something that’s really comfortable. [NPM Voice Talent] To find your perfect fit and get 15% off your first order go to ThirdLove dot com slash NPR

You'll Forget You're Wearing It

[NPM Voice Talent] Support for NPR and the following message come from ThirdLove, working to create bras and underwear that are comfortable for all women. Co-Founder and CEO Heidi Zak’s favorite customer feedback might come as a surprise: [Heidi] The best compliment I can hear that customers give is that: the bra is so comfortable that they forget they’re wearing it. And that’s really our goal at ThirdLove is to help women feel confident and comfortable, and she actually can focus on other things that are much more important. [NPM Voice Talent] To find your perfect fit and get 15% off your first order go to ThirdLove dot com slash NPR

Rethinking Bra Sizes

[NPM Voice Talent] Support for NPR and the following message come from ThirdLove. Co-Founder and CEO Heidi Zak believed that traditional bra sizes weren’t working for many women – and she wanted to do something about it: [Heidi] One of the things we found in the early days of ThirdLove, was that women were in between traditional cup sizes. And 25% of ThirdLove customers are buying half cup sizes. [NPM Voice Talent] To find your perfect fit and get 15% off your first order go to ThirdLove dot com slash NPR

The Fit Finder Quiz

[NPM Voice Talent] Support for NPR and the following message come from ThirdLove, creators of the FitFinder Quiz, designed to help everyone find their perfect fitting bra. Ra’el Cohen, ThirdLove’s Chief Creative Officer, explains how the Fit Finder is always improving: [Ra’el] Over 15 million women have taken the Fit Finder Quiz. And every woman who does the Fit Finder, makes the Fit Finder better for other women. Every single time a woman completes the Fit Finder, the algorithm gets smarter and better and it helps more women find their best fit. [NPM Voice Talent] To find your perfect fit and get 15% off your first order go to ThirdLove dot com slash CODE