NPR listeners love to travel. Before the pandemic, 76% of listeners agreed that when on vacation they prefer to travel to places they have never been, and they were 64% more likely to have taken 16-20 personal domestic trips within the past year.¹ While COVID-19 disrupted the travel industry and habits unlike anything before, consumers are adjusting and increasingly becoming accustomed to a new normal.
According to the 2021 HomeToGo travel study, 88% of consumer respondents plan to travel in 2021 regardless of any other consideration related to the pandemic. With widespread vaccine rollouts, the prospect of “getting away” grows more attractive for NPR’s audience. In fact, nearly half of NPR listeners expect to get back to vacation travel by this summer.