Attribution Insights Prove NPR Podcast Sponsorship Performs.
At National Public Media, we know firsthand what it takes to build a successful public media sponsorship campaign, and we’ve developed a suite of tools to help drive and measure results. It’s no surprise that NPR podcast listeners appreciate sponsors — we know from audience surveys that 61% of NPR podcast listeners prefer to buy from brands that sponsor NPR.¹
New attribution data from Podsights and Barometric, two of the tools NPM offers to track the effectiveness of NPR podcast campaigns, confirm that NPR podcast campaigns perform for sponsors and surpass results seen from traditional digital advertising and even industry benchmarks for podcast advertising. These results also offer insights into what messaging, targeting, and frequency work best in NPR podcasts — and how brands can make the most of their NPR podcast buy.