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NPR unveils its next era at the 2026 IAB Podcast Upfront

Article
September 2026

NPR takes the stage at the 2026 IAB Podcast Upfront

NPR joined audio industry leaders in September at the annual IAB Podcast Upfront for an exclusive preview of NPR’s evolving content ecosystem. Alongside a major programming announcement, NPR President & CEO Katherine Maher joined newly appointed Chief Content Officer Nadine Zylstra to share the pioneering visual podcasts, deeper audience connection and storytelling only found on NPR. Here’s a look at the exciting new sponsorship opportunities NPR unveiled on stage.

Introducing Machine Gods

NPR's Machine Gods

NPR is bringing Machine Gods, a ground-breaking new video-first venture from Hard Fork creators and hosts Kevin Roose and Casey Newton, to public media audiences. Delivering twice-weekly deep dives into the most significant AI and tech stories shaping our world, the show offers an exclusive opportunity for high-impact brand alignment.

New Programming on the Horizon

Alongside Machine Gods, NPR is adding two (2) dynamic new shows to its roster:

NPR & WBUR's Your Turn

Your Turn with Allison Aubrey
Launching mid-October

In partnership with NPR Member station WBUR, veteran NPR correspondent Allison Aubrey helps listeners reimagine midlife through compelling narratives, trending research and practical wisdom.

The Indicator from Planet Money
Launching this Winter

PR's The Indicator from Planet Money

Expanding into weekends, a new Saturday episode will fuse the nerdy deep dives of Planet Money‘s business reporting with current cultural moments to reveal the economic forces that drive today’s culture.

 

 

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