The Spring 2020 Smart Audio Report confirms 77% of U.S. adults have had a change in their typical routine due to the outbreak of COVID-19, and voice-assistant usage has expanded during these disruptions. Get the Spring 2020 Smart Audio Report
With 41% percent of the U.S. population saying they are staying at home and not leaving unless it is an emergency and 54% only going to places they feel safe and/or are necessary, new research shows how smart speakers and voice assistants are increasingly becoming a part of their everyday lives.
Insights
Smart Audio Report: COVID-19 Drives Increased Use of Voice Assistants
Article
April 2020
Among the Key Findings
52%
of voice-assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the outbreak.
36%
of U.S. adult smart speaker owners say they are using their device more to listen to music and entertainment since the outbreak, and 52% of 18-34-year-olds say the same.
35%
of U.S. adult smart speaker owners are listening to more news and information since the COVID-19 outbreak, and 50% of those ages 18-34 say the same.
.
The Spring 2020 Smart Audio Report Webinar
Watch how people use smart speakers and voice assistants in their daily routines
Voice commands aren’t just for smart speakers. This year, The Smart Audio Report explores the wider category of voice assistants and their usage on smartphones and other devices both inside and outside of the home.
Voice Assistants and Routine
Voice Assistants Across Devices
Profile: Brittanie
Profile: Ashley
Profile: Jennifer
The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior.
Get the Spring 2020 Smart Audio Report
Download PDFHow the Spring 2020 Study Was Conducted: Methodology
The Smart Audio Report Spring 2020 is based upon a national telephone survey of 1,002 U.S. adults age 18 and older, conducted December 31, 2019 through January 5, 2020, and a national online survey of 1,660 U.S. adults age 18 and older, conducted March 31, 2020 through April 1, 2020. Ethnographic interviews were conducted in Denver, Kansas City, and Orlando. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2020 from Edison Research and Triton Digital.