The Smart Audio Report

January 2020

The Winter 2019 Smart Audio Report confirmed continued growth in the smart speaker market with 24% of U.S. adults — 60M people — owning at least one smart speaker device. The average smart speaker household now features 2.6 devices, up from 2.3 devices per household at the same time last year. With 54% of the U.S. population now having ever used voice-command technology, smart speakers and voice assistants across devices are increasingly a part of everyday lives.

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The Spring 2019 Smart Audio Webinar

The Spring 2019 Smart Audio Report revealed new smart speaker user behaviors and trends among the U.S. adults who own smart speakers today. The research from NPR and Edison uncovers security concerns among both smart speaker owners and non-owners, and challenges in discovery of new smart speaker functions or skills. But despite these challenges, smart speaker owners continue to integrate the device in their everyday routines: 69% of smart speaker owners use their device daily.

Watch How People Use Smart Speakers Daily

User Profile: The Fanatic

User Profile: The Futurist

User Profile: The Reluctant Adopter

User Profile: The Pragmatist

Areas of Interest: Discovery

Areas of Interest: Privacy


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Complete the form below to receive a PDF of the Winter 2019 Smart Audio Report.

How The Winter 2019 Study Was Conducted: Methodology

Interviews conducted via telephone from December 30, 2019 – January 5, 2020 among a sample of 1,015 respondents. The margin of error for total respondents is +/-3.1% at the 95% confidence level. Seven-hundred and eight interviews were obtained with respondents on their cell phones, and 35 interviews were completed in Spanish. Data are weighted to represent the U.S. population ages 18 and older. 

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About NPR

NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. More information at and following NPR Extra on Facebook, Twitter and Instagram.

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