NPR Stations

High-quality news, culture and music programming are delivered on more than 1,000 NPR Stations across the country in a clear and uncluttered environment.

NPR stations offer a wide range of compelling content from NPR and other public radio providers, as well as original reporting and programming from their own backyard. For listeners, NPR stations stand out, above the noise and offer trusted content and community connections.

Sponsors can reach loyal audiences on NPR stations in their brand’s target markets nationwide.

NPR Member Stations attract an audience of 36.6 million weekly listeners. They are immersed, engaged, and discuss the stories they hear with family and friends. Listeners consider NPR personally important to them. And, they prefer to do business with the brands they hear supporting NPR.

 

Source: Spring 2018 ACT 1 based on Nielsen Nationwide, Persons 12+, Mon.-Sun. © 2018 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen.

Audience Connection

67%

of NPR listeners have a HHI of $75,000+

37%

of NPR listeners have a post-graduate degree

71%

hold a more positive opinion of sponsors that support NPR

70%

prefer to buy products or services from NPR sponsors

135%

more likely to serve on a committee for a local organization

67%

of NPR listeners have a HHI of $75,000+

37%

of NPR listeners have a post-graduate degree

71%

hold a more positive opinion of sponsors that support NPR

70%

prefer to buy products or services from NPR sponsors

135%

more likely to serve on a committee for a local organization

Sources: 2017 GfK MRI Doublebase, (Halo) Lightspeed Research, State of Sponsorship Survey, March 2017.

 

Proven Success Across Industries

A sample of brands that have had positive results with regional NPR sponsorship.

NPR works in partnership with member stations to create a more informed public Рone challenged and invigorated by a deeper understanding of events, ideas and cultures.  Every day 99% of Americans are served by NPR stations. Below are some of the NPR Member Stations that National Public Media represents:

IN THEIR OWN WORDS

85% of out field offices agree with our decision to sponsor NPR. 43% say they have heard positive responses from clients regarding our support. 11% have received new clients as a result.

Michael White, Marketing Director, Raymond James Financial

As an avid listener of MPR, I feel that it's important to support its programming...I know that it matters to our customers because they not only tell us they hear the ads, but they also thank us for supporting public radio.

Ellen Hertz, Owner, Max's at Excelsior and avid Minnesota Public Radio Listener

On commercial radio you're forced to listen to them pitch a product, and on NPR they're more subtly trying to suggest something to you.

NPR Listener, Los Angeles, CA