A Compelling Environment for Sponsors
NPR is a standard-setting producer and distributor of top-quality news, information and music programming with audio that has been crafted for more than 45 years. Listeners value NPR as a source of trusted content and an oasis from commercialism.
Heard on more than 1,000 stations nationwide, NPR reaches 27.3 million weekly radio listeners, and has the two most listened-to drive-time radio programs in the country: Morning Edition and All Things Considered.1
With a low ad-to-edit ratio, your brand doesn’t have to shout to be heard. Instead, your message resonates – NPR sponsorship messages are 23% more memorable than ads on traditional radio.2
Source: CT 1 based on Nielsen Nationwide, Persons 12+. Based on program broadcast times, Mon-Sun Midnight-Midnight. © 2019 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen. NPR Listeners.