High-quality Journalism and Storytelling, a Compelling Environment for Sponsors
Audio that has been crafted for more than 45 years, NPR is a standard-setting producer and distributor of top-quality news, information and music programming. NPR is unique among radio. Listeners value NPR as a source of trusted content and an oasis from commercialism. NPR stations are seen as true institutions in their communities. Listeners consider NPR personally important to them, and frequently discuss content with friends, family and colleagues.
Heard on more than 1,000 stations nationwide, NPR is the primary content provider, the backbone network and “the brand” in non-commercial radio. NPR reaches 28.5 million weekly radio listeners, and has the two most listened-to drive-time radio programs in the country: Morning Edition and All Things Considered.1
With NPR. Our brand doesn’t need to shout for your message to be heard. With a low ad-to-edit ratio, your brand doesn’t have to compete with the volume and noise of ads on commercial airwaves. Instead, your message resonates – NPR sponsorship messages are 23% more memorable than ads on traditional radio.2
Source: 1. ACT 1 based on Nielsen Nationwide, Persons 12+. Based on program broadcast times, Mon-Sun Midnight-Midnight. © 2018 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen. 2. Neuro-Insight, NPR Sponsorship Effectiveness Study, 2018