Public radio stations are among those with the most exclusive audience in their markets – listeners who are hard to reach on commercial platforms. And they’re highly invested: in just the top 10 markets, over 1M members donated $200M+ to their local stations.*
National reach, local connection. A network of more than 1,000 Member stations means that public radio connects at a community level. For companies looking to target a message to select markets, National Public Media offers multi-market campaigns that deliver on a brand’s goals and budgets.
With messages delivered by local voices in an uncluttered environment, National Public Media offers sponsors connection to an increasingly exclusive, growing and diversifying audience.
Why Spot Radio?
of listeners agree that the programming on their NPR station is personally important to them, and that they would miss it if it went away.³
of NPR listeners pay attention to sponsorship messages, and 54% agree they are more credible than ads on other stations.³
NPR sponsorship messages generate 20% more listener engagement than commercial radio ads.²
of listeners do not listen to commercial news/talk stations in a typical week.¹
Sources: *CPB Audited Financial Reporting FY20. (1) ACT 1 based on Nielsen Nationwide, Spring 2023, Persons 12+; (2) Veritonic, February 2020; (3) Kantar, NPR State of Sponsorship Survey, June 2023.
Share your brand’s message across diverse and award-winning content.
A weekly themed storytelling program produced by WBEZ.
America's #1 morning news/talk radio program.
NPR & WBUR's live midday news program.
Intimate conversations with newsworthy guests.
News and commentary on business and the economy.
America's #1 drive time news/talk radio program.
Top 10 Markets
National Public Media represents underwriting for more than 300 NPR affiliate radio stations, over 100 PBS affiliate TV stations, plus geotargeted podcasts from NPR and public radio station partners. We work together with local sales departments to provide national representation for stations, and a seamless experience for brands.
Solutions for your brand.
Spot radio is a great fit for brands with market-specific objectives, including brands promoting regional or statewide initiatives, targeting specific markets, or testing markets outside their dominant area of influence. A spot campaign can also complement an NPR network sponsorship with an overlay to broaden public media reach beyond NPR programming in key markets.
From impactful radio spots to custom integrations designed to engage, National Public Media has you covered.
- Car Donation Program
- Studio Naming Rights Packages
- Traffic Sponsorships
- Travel/Surf/Ski Report
- Omni-Channel Executions
- New Building/Wing Sponsorship
- Bequest and Will
- Environmental/Sustainability Reports
- Event Series
Your Message Stands Out In An Uncluttered Environment
Listeners expect sponsor messages to be fact-based and transparent in NPR’s non-commercial environment. Explore creative guidelines and best practices.