NPR.org

Performance, Viewability and Custom Activations for Sponsors

From its legacy as a standard-setting broadcaster, NPR has emerged as a recognized digital leader. With the launch of responsive design, NPR.org provides an optimized experience for users across platforms — and is more accessible than ever to 40.7 million monthly unique users.

An optimized user experience translates to an enhanced sponsorship platform. NPR offers sponsorship opportunities that engage the NPR.org audience and provide value to sponsors, while upholding industry-leading visual and content standards.

Our team works with brands to make certain that sponsor creative is engaging and effective across platforms, resonating with our audience of educated and affluent influencers.

 

Source: (Users) Google Analytics, 3-month average, April – June 2018.

 

Sponsorship Opportunities

Persistent Banners – Showcase your brand in an uncluttered environment with 92% viewability alongside quality NPR content.

Digital Audio NPR Player brings audio to the forefront of the NPR.org user experience and offers sponsors a dynamic range of activations unparalleled  in the marketplace.

Custom Brand Canvas – Across platforms, Center Stage lets sponsors share their story on the NPR.org homepage and story pages through interactive branded elements such as quality long-form video.

In-Story Banners – Target NPR.org users on tablets and mobile devices with high-performing units developed to provide an optimal user experience. 

Source: Moat (viewability).

Banner Performance

NPR.org’s display banners deliver powerful results and lead performance among publishers. With an uncluttered environment, thoughtful alignment and a fresh design, NPR’s display units go above and beyond industry benchmarks. Take the 300×600 banners as an example.  

400%

NPR.org banners perform 400% above industry benchmark for CTR

92%

Viewability for NPR.org desktop display - 45% above industry average

228%

NPR.org banners perform 228% higher than the industry benchmark for average time in view

400%

NPR.org banners perform 400% above industry benchmark for CTR

92%

Viewability for NPR.org desktop display - 45% above industry average

228%

NPR.org banners perform 228% higher than the industry benchmark for average time in view

Sources: (CTR) Google, August 27-September 27, 2016. (Viewability and Ave. time in view) Moat, August 27-September 27, 2016. 

 

Performance for Sponsors

NPR sponsors benefit from the “halo effect,” leveraging an affinity between our audience and the brands that support our mission.

54%

pay attention to the sponsorship messages on NPR.org

75%

hold a more positive opinion of brands that support NPR

65%

prefer to buy products or services from NPR sponsors

54%

pay attention to the sponsorship messages on NPR.org

75%

hold a more positive opinion of brands that support NPR

65%

prefer to buy products or services from NPR sponsors

Source: (Halo) Local-National Survey on NPR.org, May 2017. % Agree or strongly agree among NPR.org users