Hidden Brain

Sponsor Hidden Brain, A Conversation About Life’s Unseen Patterns

Millions of radio listeners have enjoyed NPR science correspondent Shankar Vedantam’s engaging reports on social science research, and now fans can listen to Shankar’s insights on human behavior anytime, anywhere in a weekly 20-minute podcast and an hour-long broadcast program.

Shankar Vedantam brings his knowledge, wit and sense of humor to scientifically rigorous topics, blending science and storytelling. Hidden Brain will reveal the patterns that drive human behavior, the biases that shape our choices and the imperceptible forces that influence our relationships.

Rave Reviews

"Hidden Brain" Podcast Will Make You Think Twice About Your Unconscious Mind


Vedantam earnestly wants to implant a little piece of information inside your brain so that... you’re able to remember something that might actually come in a little useful


There's a lot we don't know about the human brain, but Vedantam shows listeners that even what we do know can be almost impossible to notice.

Business Insider

Imagine combining everything you know about human behavior and science in order to interpret why in the world we do the things that we do... Hidden Brain’s host Shankar Vedantam mines for exactly these kinds of answers.

The Atlantic

Vedantam has a trustworthy, professor-like speech, but his tone is always delighted and excited—no matter the news, it’s always conveyed as if it’s the most fascinating thing he’s ever heard.

Vanity Fair

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll credits

On Air: :15 audio credits aired in weekly 60 minute broadcast episodes, designed for broadcast as part of NPR Member Stations weekend programming

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One


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The Hidden Brain Audience


of Hidden Brain podcast users are college graduates


median income of NPR podcast users


of Hidden Brain podcast users are A25-44


of Hidden Brain podcast users are college graduates


median income of NPR podcast users


of Hidden Brain podcast users are A25-44

Source: NPR Podcast Listener Survey, February 2018.

Spotlight on Shankar Vedantam

Shankar Vedantam, host of Hidden Brain, is also NPR’s social science correspondent.

Throughout his career, Vedantam has been recognized with many journalism honors including awards from the Society of Professional Journalists, the Pennsylvania Associated Press Managing Editors, the South Asian Journalists Association, the Asian American Journalists Association, the Pennsylvania Newspaper Association, and the American Public Health Association.

 The focus of Vedantam’s reporting is on human behavior and the social sciences, and how research in those fields can get listeners to think about the news in unusual and interesting ways.

Discover more about Shankar Vedantam on NPR.org.

Listen to Hidden Brain Episodes


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