Mountain Stage

Mountain Stage by NPR and West Virginia Public Broadcasting

Sponsor Mountain Stage

Mountain Stage gives radio audiences the best seat in the house for performances from some of the world’s most renowned musicians.

Airing on 221 NPR stations across the country and produced by West Virginia Public Broadcasting, Mountain Stage is recorded before a live audience at the Culture Center Theater in Charleston, West Virginia and occasionally other venues.

The two-hour program showcases performances from seasoned legends and emerging stars in genres ranging from folk, blues and country to indie rock, synth pop, world music, alternative and beyond.


Rave Reviews from Mountain Stage fans

"Can't wait to re-listen to all that great music this weekend. Maybe I'll just drive cross country listening on different stations!"

“One of the greatest moments of Mountain Stage, and of my life! I’m a HUGE fan of Megan Mullally, from Will & Grace to her amazing singing tonight…”

"Thanks for doing Mountain Stage. It's such a wonderful thing and was such an important cultural institution for us growing up in West Virginia."

Sponsorship Opportunities

On Air: Spots in the weekly program broadcast are complemented with an on-air schedule across NPR music programs and newsmagazines Reach highly engaged music fans and scale your brand’s message with audio and visual placements across digital platforms


An Audience of Music Fans


NPR listeners are 184% more likely to listen to folk music

76% users are 76% more likely to stream radio online in the last 30 days


NPR listeners are 60% more likely to attend music performances 2+ times a week

Sources: ( users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.; (NPR listeners) GfK MRI Doublebase 2017.

Spotlight on Larry Groce

Larry Groce has been host and artistic director of West Virginia Public Radio’s Mountain Stage since its beginning in 1983. His taste and personality have helped set the tone of this long running radio and television series.

Larry has performed in 48 states, Canada, Mexico, Venezuela, France, Belgium, England, Italy, Greece and Russia. He has also composed music for two film documentaries and played a leading role in Paradise Park, a feature film made in West Virginia.

To learn more about Larry click here.


Listen to Mountain Stage Episodes


Interested in becoming a Mountain Sage sponsor?