NPR Books

NPR Books
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Digital Opportunities

The NPR Books section on features critics’ lists, recommendations from NPR staff, book reviews, author interviews and more. All NPR Books content on is completely responsive across desktop, mobile and tablet.

  • Opportunity to cross-promote the Top 100 list and partnership with NPR on sponsor’s site
  • Prominent online sponsorship presence with banner placements on relevant program pages and the special series hub
  • Creative placements include audio pre-roll synched with visuals, 300×600 and 300×250 creative
 On-Air Opportunities

Series segments will air across leading NPR programs and newsmagazines, which may include Morning EditionAll Things ConsideredWeekend Edition and The Diane Rehm Show.

  • Sponsor receives one (1) :15 spot adjacent to each special series segment 
NPR’s Book Concierge

NPR Books features curated coverage of the best reads of the past year with NPR’s Book Concierge, a dynamic destination on providing reviews on more than 200 standout titles selected by NPR staff and critics. NPM will collaborate with the sponsor to create custom, high-impact responsive recognition that fits into the experience of this years Books Concierge design. Elements may include:

  • Prominent placement: full width branding, under the page header, above the listings
  • Branded recognition throughout the Book Concierge site
  • Sponsor recognition on NPR Books social media channels


NPR’s Book Concierge: Each book cover provides visitors with additional information on the title and directs visitors to author interviews, book reviews and additional NPR editorial coverage from throughout 2015

  • users are 30% more likely to purchase audio books, and 11% more likely to purchase printed books
  • NPR listeners are 148% more likely to read travel books, and 87% more likely to read biography books
  • users are 18% more likely to spend $100-$199 on books/instructional materials online in the past 6 months
  • NPR listeners are 106% more likely to read history books, and 89% more likely to read novels

Sources: ( users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.; (NPR listeners) GfK MRI Doublebase 2016.