Up First

In just 10-minutes, Up First is an on-ramp to the day’s news

Up First is a new addition to NPR’s growing podcast portfolio, building off the top news from NPR’s most-listened-to radio show, Morning Edition

Audiences hear lively, welcoming conversations between Morning Edition hosts Steve Inskeep, Rachel Martin, David Greene and Noel King on weekdays, and Weekend Edition hosts Lulu Garcia-Navarro and Scott Simon on Saturdays. The hosts share smart takes on what’s going on in the world and what new developments to look out for in the day. 

In today’s demanding news environment, Up First gives listeners an essential on-demand experience with the news they need to start their day, wherever they are, on any platform. And Up First is designed with today’s media appetite in mind – more than three-fourths of NPR podcast listeners say they are “definitely” interested in short, daily audio news updates. 

Source: NPR Podcast Audience Survey, December 2016.

Rave Reviews

If you want your morning news in 10-minute, on-demand snippets that are ready by 6 A.M., then you want to hear Up First.

USA Today

Up First aims to reach the digital audience with a spin on a tried-and-true radio product.


We are hoping to reach people who are younger, people in their 20s and 30s...who are interested in high-quality, trustworthy information about their world. They want to stay informed.

Neal Carruth, NPR General Manager of Podcasts, quoted in Variety

Named one of "5 Alexa skills to try this week "

Venture Beat

Up First will fill you in on what you may have missed overnight.

Columbia Journalism Review

Cross-Platform Sponsorship

Podcast: :15 pre-roll placements deliver custom sponsor messages

Smart SpeakersUp First plays on Amazon’s Alexa-enabled devices and Google Home. Starting summer 2017, NPR will offer targeting capabilities on all NPR podcasts in Amazon’s smart speaker devices.

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend your brand’s message to NPR’s weekly broadcast listeners with an additional on air sponsorship package


View Current Podcast Sponsors and Promo Codes

The Up First Audience


of Up First podcast users are A25-44


of Up First podcast users are college graduates

$80 K

median HHI of Up First listeners


of Up First podcast users are A25-44


of Up First podcast users are college graduates

$80 K

median HHI of Up First listeners

Source: NPR Podcast Listener Survey, February 2018

Spotlight on the Hosts of Up First

David Greene, Rachel MartinSteve Inskeep and Noel King are also hosts of NPR’s  Morning Edition, the most widely heard radio news program in the U.S. Lulu Garcia-Navarro and Scott Simon also host Weekend Edition Saturday and Sunday, bringing listeners the best in weekend news. These award-winning hosts have reported from around the world, unearthing some of today’s biggest stories. 

Discover more about the Up First hosts here.

Listen to Up First Episodes


Interested in becoming a Up First sponsor?