In just 10-minutes, Up First is an on-ramp to the day’s news
Up First is a new addition to NPR’s growing podcast portfolio, building off the top news from NPR’s most-listened-to radio show, Morning Edition.
Audiences hear lively, welcoming conversations between Morning Edition hosts Steve Inskeep, Rachel Martin, David Greene and Noel King on weekdays, and Weekend Edition hosts Lulu Garcia-Navarro and Scott Simon on Saturdays. The hosts share smart takes on what’s going on in the world and what new developments to look out for in the day.
In today’s demanding news environment, Up First gives listeners an essential on-demand experience with the news they need to start their day, wherever they are, on any platform. And Up First is designed with today’s media appetite in mind – more than three-fourths of NPR podcast listeners say they are “definitely” interested in short, daily audio news updates.
Source: NPR Podcast Audience Survey, December 2016.