Products

Podcast Pre-roll

Available for: Audio, Podcasts

Our podcast pre-roll sponsorship option offers sponsors the opportunity to get in front of NPR listeners right before their favorite content kicks off. Each pre-roll spot is voiced by NPR talent and dynamically inserted into the front of podcasts upon the download of an episode, allowing for custom targeting, third-party tracking, and attribution options.

Specs

Duration:

15 seconds

Production Timeline:

5 business days

Serving Options:

Site-Served

Tracking Capabilities:

DCM 1×1 tracking pixels; other third party vendors with approval only

Additional Info:

Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Duration:

15 seconds

Production Timeline:

15 business days, 20 business days for This American Life

Serving Options:

Site-Served

Third-Party Tracking:

DCM 1×1 tracking pixels; other third party vendors with approval only

Additional Info:

Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records

Host-Read Shows:

Bullseye, Car Talk, TED Radio Hour, This American Life, Wait Wait… Don’t Tell Me!, Wild Card with Rachel Martin