50 Years of Leadership in Audio.

Thanks for tuning in to the Fall IAB Podcast Upfront! Each month, millions of people turn to NPR’s thought-provoking, trustworthy journalism and award-winning programming to help make sense of the world. As a leader in podcasting, NPR’s ever-growing podcast portfolio connects with listeners through a diverse mix of shows – including news, pop culture, business, science and lifestyle – all made accessible across a range of platforms to meet listeners where they are.

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All-New Updates from NPR and National Public Media

NPR and NPM shared a few exciting announcements at this year’s Upfront about upcoming programming and the latest sponsorship products that can connect your brand with NPR’s loyal and discerning audience.

A Brand New NPR Podcast with Jay Williams

This December, NPR is welcoming sports personality and former basketball superstar Jay Williams into the public media family with a brand-new podcast featuring stories of inspiration and resilience. In each episode, Williams will go deep with icons from the sports, entertainment and pop culture worlds to understand the strategies and mindsets people need to grow empires out of their personalities.

NPM Announces First Custom Podcast

National Public Media is thrilled to collaborate with YouTube on its first custom podcast, The Upload: The Rise of the Creator Economy. Custom podcasts are the next evolution in custom audio from our in-house custom audio studio NPM Creative, and join a suite of robust offerings including native sponsorship design and digital creative services.


people connect with NPR each month¹


of the top 20 podcasts – more than any other publisher²


audio partner when it comes to diversity and inclusion³

Sources: (1) ACT 1 based on Nielsen Nationwide, Fall 2020, Persons 12+, based on program broadcast times, Mon-Sun Midnight-Midnight; Google Analytics, 09/10/20 – 12/02/20; Splunk, 09/10/20 – 12/02/20; overlap calculated based on comScore data; (2) Podtrac 2021, US unique monthly audience; (3) The Myers Report 2021.

Award-winning programming from NPR.

Explore NPR’s top-notch enterprise journalism podcasts.

Exploring the deeply complex world of the gun rights movement.

True crime story investigating the murder of Rev. James Reeb.

Confronting hyper-incarceration through the lens of hip-hop.

Investigating how police police themselves.

An in-depth look behind the headlines.

Perspective-shifting stories from abroad.

Share your brand’s story with NPM Creative

Our in-house creative studio offers a suite of custom audio products uniquely designed to resonate with the NPR audience. With our marquee audio product Brand Soundscapes, NPM Creative collaborates with brands to create and produce original audio stories, and distributes the final product in award-winning native sponsorship placements across NPR digital platforms.

New this year, we’ve introduced Brand Soundscapes Landing Pages and corresponding homepage and newsletter placements. These new offerings create a space on NPR.org where the audience can see and hear your full slate of Soundscapes and learn more about your brand.

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