You already have a great story. NPM’s in-house production team, NPM Creative will help you tell it with top-notch audio. Your Brand Soundscape will feature high-quality audio, captured in-studio and on-location, that showcases your mission, brand values or product features. Your Soundscape also features original, rights-cleared music created by a professional composer. Once completed, NPM packages your audio to be distributed across NPR’s digital and audio platforms and makes it available for you to use on your owned platform and in other marketing campaigns.
Brand Soundscapes in Podcasts
NPR podcasts have the largest audience in the industry. Brand Soundscapes custom audio can be incorporated into a 30, 60 or 75-second mid-roll across NPR’s podcast portfolio.
Soundscape 30 & 60
Soundscape 30 & 60 offerings incorporate audio from your Brand Soundscape into a 30 or 60-second mid-roll which can be featured across NPR podcast titles.
Soundscape 75, available in Up First and Planet Money Indicator, introduces your story in a 30-second mid-roll and invites listeners to stay through the end of the podcast, to hear more of your brand’s story in an extended 75-second post-roll.
Brand Soundscapes on NPR.Org
Every month, 39M users turn to NPR.org to stay informed about the world and 75% of them hold a more positive opinion of brands that support NPR.
Used by more than 1.5M monthly users, the NPR Player is fully responsive and persistent and brings audio to the forefront of the NPR.org experience. Brand Soundscapes can be promoted with interstitials featuring dynamic, sponsor-branded visuals between NPR audio segments.
Center Stage is NPR’s fully customized, responsive canvas for your brand. Center Stage can appear on NPR’s homepage, on NPR Music’s homepage, or across NPR story pages.
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Brand Soundscapes on NPR Mobile Apps
The NPR One app delivers a personalized, on-demand mix of NPR audio to 616,000 monthly users. Brand Soundscapes can be featured as interstitials between NPR One audio segments.
Share your brand’s mission, values, or success stories with more than a million monthly users in Brand Soundscapes for NPR’s flagship iOS app.
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Brand Soundscapes on Voice Assistants
Voice Landing Pages
Custom-built and designed by NPM Creative, Voice Landing Pages allow you to amplify the reach of your Brand Soundscape in an experience designed for Amazon Alexa and Google Home voice-activated devices. Users hear a :15 post-roll on smart-speaker placements that prompts them to hear the full Brand Soundscape in a seamless, interactive experience.
See more ways to customize your campaign.
Center Stage aligns your brand with NPR's premium, industry-leading content, and is designed to highlight your brand with interactive custom elements.