Available for: Audio, Podcasts, Voice, Desktop, Mobile, Display, Custom
You already have a great story. NPM’s in-house production team, NPM Creative, will help you tell it with top-notch audio.
Brand Soundscapes are NPM’s flagship custom storytelling product. These unscripted, ~3 minute audio stories highlight the real experiences of brand representatives or partners. Each final, scored Soundscape is owned by the sponsor, and a tailored media plan features the story in podcast mid-rolls and custom, native display units across NPR’s digital platforms.
Spotlight mid-rolls run in the NPR podcasts of your choice. These 30 and 60-second midrolls feature an audio clip from your Soundscape recording.
30-second or 60-second mid-roll featuring a voice representing your brand, with an intro and outro read by NPR sponsorship talent
Site-Served
The Center Stage placement runs on NPR.org story pages. It includes a fully responsive ad unit paired with a companion banner on desktop.
Custom audio, responsive ad unit and 300×600 banners produced by NPM. See spec doc for sample timeline.
Brand guidelines and asset pack; high-res photos of the speaker preferred.
Site-Served or tracking tags only; impression pixel and click tracker
The Desktop Player placement invites listeners to play the Soundscape in between audio stories on NPR.org.
Custom audio, 300×600 banners, and 300×100 leave-behind produced by NPM. See spec doc for sample timeline.
Brand guidelines and asset pack; high-res photos of the speaker preferred.
Site-Served or tracking tags only; impression pixel and click tracker
The NPR One placement invites listeners to play the Soundscape in between audio stories on the NPR One app.
Custom audio and 600×500 banners produced by NPM. See spec doc for sample timeline.
Brand guidelines and asset pack; high-res photos of the speaker preferred.
Site-Served or tracking tags only; impression pixel and click tracker
Premium Soundscape media plans include a custom landing page on NPR.org. This page is a dedicated place on the NPR site for all of a sponsor’s Soundscapes.
Brand Soundscapes Landing Pages can be promoted on the NPR.org homepage through a unit designed to feel native to the NPR.org experience.
Custom audio and landing page are designed and built by NPM.
Custom fixed-height fluid 546px unit and 300×600 companion banner produced by NPM.
Site-Served or tracking tags only; impression pixel and click tracker
NPM Creative partnered with Wise to share stories of how Wise makes it easier to send and receive money by using a mid-market exchange rate and keeping fees transparent.
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In Soundscapes produced by NPM Creative, Ford Motor Company's team of designers and engineers delve into the electrification of one of their most classic vehicles.
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In a series of Soundscapes, NPM Creative shares how SAP Concur solutions are easy to use, giving customers like toymaker Crazy Aaron Enterprises better visibility into their finances.
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40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.
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To bring their commitment to small businesses to life, Comcast Business partnered with NPM Creative to tell the story of REC Philly, a vibrant co-working space designed to empower creatives in Philadelphia.
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A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.
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