Products

Brand Soundscapes

Available for: Audio, Podcasts, Voice, Desktop, Mobile, Display, Custom

You already have a great story. NPM’s in-house production team, NPM Creative, will help you tell it with top-notch audio.

Brand Soundscapes are NPM’s flagship custom storytelling product. These unscripted, ~3 minute audio stories highlight the real experiences of brand representatives or partners. Each final, scored Soundscape is owned by the sponsor, and a tailored media plan features the story in podcast mid-rolls and custom, native display units across NPR’s digital platforms.

Learn More About Soundscapes Production

Soundscapes in Podcasts

Spotlight mid-rolls run in the NPR podcasts of your choice. These 30 and 60-second midrolls feature an audio clip from your Soundscape recording.

 

Specs

Creative

30-second or 60-second mid-roll featuring a voice representing your brand, with an intro and outro read by NPR sponsorship talent

Serving Options

Site-Served

Soundscapes Landing Pages

Premium Soundscape media plans include a custom landing page on NPR.org. This page is a dedicated place on the NPR site for all of a sponsor’s Soundscapes.

Specs

Creative

Custom audio and landing page are designed and built by NPM (page impressions are not guaranteed).

Soundscapes in High Impact Center Stage

The High Impact Center Stage placement runs on NPR.org story pages. It includes two fully responsive ad units paired with a companion banner on desktop.

Specs

Creative

Custom audio, responsive ad units and 300×600 banners produced by NPM. See spec doc for sample timeline.

Assets Needed

Brand guidelines and asset pack; high-res photos of the speaker preferred.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

Soundscapes in NPR App

The NPR App placement invites listeners to play the Soundscape in between audio stories on the NPR App.

Specs

Creative

Custom audio and 600×500 banners produced by NPM. See spec doc for sample timeline.

Assets Needed

Brand guidelines and asset pack; high-res photos of the speaker preferred.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

See more work from NPM Creative

Vital Farms

Family farmer Tanner Pace shares why he was drawn to Vital Farms' mission.

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Dignity Memorial

A conversation about planning a celebration of life with compassion and care.

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Organic Valley

Dairy farmer Tyler Webb shares why caring for his farm means listening to nature.

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