Brand Soundscapes

Available for: Audio, Podcasts, Voice, Desktop, Mobile, Display, Custom

You already have a great story. NPM’s in-house production team, NPM Creative will help you tell it with top-notch audio. Your Brand Soundscape will feature high-quality audio, captured in-studio and on-location, that showcases your mission, brand values or product features. Your Soundscape also features original, rights-cleared music created by a professional composer. Once completed, NPM packages your audio to be distributed across NPR’s digital and audio platforms and makes it available for you to use on your owned platform and in other marketing campaigns.

Read more: Podcasts, NPR.org, Mobile Apps and Voice Assistants

Guidance for Soundscapes Sponsors

Brand Soundscapes in Podcasts

NPR podcasts have the largest audience in the industry. Brand Soundscapes custom audio can be incorporated into a 30, 60 or 75-second mid-roll across NPR’s podcast portfolio.

Soundscape 30 & 60

Soundscape 30 & 60 offerings incorporate audio from your Brand Soundscape into a 30 or 60-second mid-roll which can be featured across NPR podcast titles.

Soundscape 75

Soundscape 75, available in Up First and Planet Money Indicator, introduces your story in a 30-second mid-roll and invites listeners to stay through the end of the podcast, to hear more of your brand’s story in an extended 75-second post-roll.

Specs

Mid-Roll + Post-Roll:

Custom

Serving Options:

Site-Served

Features:

Custom audio created by NPM. See spec doc for features and required assets.

Timeline:

Custom

Mid-Roll:

Custom

Serving Options:

Site-Served

Features:

Custom audio created by NPM. See spec doc for features and required assets.

Timeline:

Custom

Mid-Roll + Post-Roll:

Custom

Serving Options:

Site-Served

Features:

Custom audio created by NPM. See spec doc for features and required assets.

Timeline:

Custom

Download Specs

Brand Soundscapes on NPR.Org

Every month, 39M users turn to NPR.org to stay informed about the world and 75% of them hold a more positive opinion of brands that support NPR.

NPR Player

Used by more than 1.5M monthly users, the NPR Player is fully responsive and persistent and brings audio to the forefront of the NPR.org experience. Brand Soundscapes can be promoted with interstitials featuring dynamic, sponsor-branded visuals between NPR audio segments.

Center Stage

Center Stage is NPR’s fully customized, responsive canvas for your brand. Center Stage can appear on NPR’s homepage, on NPR Music’s homepage, or across NPR story pages.

Specs

Player Brand Soundscapes Display:

300×600
300×100 leave-behind

Brand Soundscapes Audio:

Custom

Animation:

Custom

Serving Options:

Site-Served or tracking tags only; impression pixel and click tracker

Features:

Custom audio and banners are built by NPM. See spec doc for features and required assets.

Timeline:

Custom

Brand Soundscapes Center Stage:

Fixed-height fluid 300px (Homepage Center Stage)
Fixed-height fluid 250px (Story Center Stage)

Brand Soundscapes Companion Banner:

300×600
300×100 leave-behind

Brand Soundscapes Audio:

Custom

File size:

250 kB initial
500 kB polite

Animation:

Custom

Serving Options:

Site-Served or tracking tags only; impression pixel and click tracker

Features:

Custom audio and banners are built by NPM. See spec doc for features and required assets.

Timeline:

Custom

Download Specs

Brand Soundscapes on NPR Mobile Apps

NPR One

The NPR One app delivers a personalized, on-demand mix of NPR audio to 616,000 monthly users. Brand Soundscapes can be featured as interstitials between NPR One audio segments.

NPR App

Share your brand’s mission, values, or success stories with more than a million monthly users in Brand Soundscapes for NPR’s flagship iOS app.

Specs

Brand Soundscapes Audio:

Custom

Companion Display:

600×500

Animation:

Static

Serving Options:

Site-Served or tracking tags only; impression pixel and click tracker

Features:

Custom audio and banners are built by NPM. See spec doc for features and required assets.

Timeline:

Custom

Custom Display:

414×340
320px safe area for iPhone5
375px safe area for iPhone6

File size:

200 kB

Serving Options:

Site-Served or tracking tags only; impression pixel and click tracker

Features:

NPR App creative units are built by NPM. See spec doc for features and required assets.

Timeline:

Custom

Download Specs

Brand Soundscapes on Voice Assistants

Voice Landing Pages

Custom-built and designed by NPM Creative, Voice Landing Pages allow you to amplify the reach of your Brand Soundscape in an experience designed for Amazon Alexa and Google Home voice-activated devices. Users hear a :15 post-roll on smart-speaker placements that prompts them to hear the full Brand Soundscape in a seamless, interactive experience.

Specs

Post-Roll:

15 second script

Serving Options:

Site-Served

Third-Party Tracking

For the Flash Briefing post-roll audio – DCM 1×1 tracking pixels; other third party vendors with approval only

Timeline:

Custom

NPR Sponsor Guidelines

Related Products

See more ways to customize your campaign.

Display
Custom

Center Stage

Center Stage aligns your brand with NPR's premium, industry-leading content, and is designed to highlight your brand with interactive custom elements.

Details

Audio
Custom

Spotlight Mid-roll

An NPM audio producer remotely records custom audio about your brand's mission, values, and successes. NPM tailors that audio to be featured in a mid-roll.

Details

Work with NPM Creative