Products

Brand Soundscapes

Available for: Audio, Podcasts, Voice, Desktop, Mobile, Display, Custom

You already have a great story. NPM’s in-house production team, NPM Creative, will help you tell it with top-notch audio.

Brand Soundscapes are NPM’s flagship custom storytelling product. These unscripted, ~3 minute audio stories highlight the real experiences of brand representatives or partners. Each final, scored Soundscape is owned by the sponsor, and a tailored media plan features the story in podcast mid-rolls and custom, native display units across NPR’s digital platforms.

Learn More About Soundscapes Production

Soundscapes in Podcasts

Spotlight mid-rolls run in the NPR podcasts of your choice. These 30 and 60-second midrolls feature an audio clip from your Soundscape recording.

 

Specs

Creative

30-second or 60-second mid-roll featuring a voice representing your brand, with an intro and outro read by NPR sponsorship talent

Serving Options

Site-Served

Soundscapes in Center Stage

The Center Stage placement runs on NPR.org story pages. It includes a fully responsive ad unit paired with a companion banner on desktop.

 

Specs

Creative

Custom audio, responsive ad unit and 300×600 banners produced by NPM. See spec doc for sample timeline.

Assets Needed

Brand guidelines and asset pack; high-res photos of the speaker preferred.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

Soundscapes in the NPR Player

The Desktop Player placement invites listeners to play the Soundscape in between audio stories on NPR.org. 

Specs

Creative

Custom audio, 300×600 banners, and 300×100 leave-behind produced by NPM. See spec doc for sample timeline.

Assets Needed

Brand guidelines and asset pack; high-res photos of the speaker preferred.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

Soundscapes in NPR One

The NPR One placement invites listeners to play the Soundscape in between audio stories on the NPR One app.

Specs

Creative

Custom audio and 600×500 banners produced by NPM. See spec doc for sample timeline.

Assets Needed

Brand guidelines and asset pack; high-res photos of the speaker preferred.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

Soundscapes Landing Pages

The Landing Page

Premium Soundscape media plans include a custom landing page on NPR.org. This page is a dedicated place on the NPR site for all of a sponsor’s Soundscapes.

Homepage Unit

Brand Soundscapes Landing Pages can be promoted on the NPR.org homepage through a unit designed to feel native to the NPR.org experience.

Specs

Creative

Custom audio and landing page are designed and built by NPM.

Creative

Custom fixed-height fluid 546px unit and 300×600 companion banner produced by NPM.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

See more work from NPM Creative!

Wise

NPM Creative partnered with Wise to share stories of how Wise makes it easier to send and receive money by using a mid-market exchange rate and keeping fees transparent.

View the work

Ford Motor Company

In Soundscapes produced by NPM Creative, Ford Motor Company's team of designers and engineers delve into the electrification of one of their most classic vehicles.

View the work

SAP Concur

In a series of Soundscapes, NPM Creative shares how SAP Concur solutions are easy to use, giving customers like toymaker Crazy Aaron Enterprises better visibility into their finances.

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Sierra Nevada Logo

Sierra Nevada Brewing Company

40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.

View the work

Comcast Business

To bring their commitment to small businesses to life, Comcast Business partnered with NPM Creative to tell the story of REC Philly, a vibrant co-working space designed to empower creatives in Philadelphia.

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Target

A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.

View the work