Brand Soundscapes

Available for: Audio, Podcasts, Voice, Desktop, Mobile, Display, Custom

You already have a great story. NPM’s in-house production team, NPM Creative will help you tell it with top-notch audio. Your Brand Soundscape will feature high-quality audio, captured in-studio and on-location, that showcases your mission, brand values or product features. Your Soundscape also features original, rights-cleared music created by a professional composer. Once completed, NPM packages your audio to be distributed across NPR’s digital and audio platforms and makes it available for you to use on your owned platform and in other marketing campaigns.

Read more: Podcasts, NPR.org, NPR One App and Landing Pages

Guidance for Soundscapes Sponsors

Brand Soundscapes in Podcasts

NPR podcasts have the largest audience in the industry. Brand Soundscapes custom audio can be incorporated into a 30, 60 or 75-second mid-roll across NPR’s podcast portfolio.

Soundscape 30 & 60

Soundscape 30 & 60 offerings incorporate audio from your Brand Soundscape into a 30 or 60-second mid-roll which can be featured across NPR podcast titles.

Soundscape 75

Soundscape 75, available in Up First and Planet Money Indicator, introduces your story in a 30-second mid-roll and invites listeners to stay through the end of the podcast, to hear more of your brand’s story in an extended 75-second post-roll.

Specs

Mid-Roll + Post-Roll:

Custom

Serving Options:

Site-Served

Features:

Custom audio created by NPM. See spec doc for features and required assets.

Timeline:

Custom

Mid-Roll:

Custom

Serving Options:

Site-Served

Features:

Custom audio created by NPM. See spec doc for features and required assets.

Timeline:

Custom

Mid-Roll + Post-Roll:

Custom

Serving Options:

Site-Served

Features:

Custom audio created by NPM. See spec doc for features and required assets.

Timeline:

Custom

Download Specs

Brand Soundscapes on NPR.org

Every month, 39M users turn to NPR.org to stay informed about the world and 75% of them hold a more positive opinion of brands that support NPR.

NPR Player

Used by more than 1.5M monthly users, the NPR Player is fully responsive and persistent and brings audio to the forefront of the NPR.org experience. Brand Soundscapes can be promoted with interstitials featuring dynamic, sponsor-branded visuals between NPR audio segments.

Center Stage

Center Stage is NPR’s fully customized, responsive canvas for your brand. Center Stage can appear on NPR’s homepage, on NPR Music’s homepage, or across NPR story pages.

Specs

Player Brand Soundscapes Display:

300×600
300×100 leave-behind

Brand Soundscapes Audio:

Custom

Animation:

Custom

Serving Options:

Site-Served or tracking tags only; impression pixel and click tracker

Features:

Custom audio and banners are built by NPM. See spec doc for features and required assets.

Timeline:

Custom

Brand Soundscapes Center Stage:

Fixed-height fluid 300px (Homepage Center Stage)
Fixed-height fluid 250px (Story Center Stage)

Brand Soundscapes Companion Banner:

300×600
300×100 leave-behind

Brand Soundscapes Audio:

Custom

File size:

250 kB initial
500 kB polite

Animation:

Custom

Serving Options:

Site-Served or tracking tags only; impression pixel and click tracker

Features:

Custom audio and banners are built by NPM. See spec doc for features and required assets.

Timeline:

Custom

Download Specs

Brand Soundscapes on NPR One

The NPR One app delivers a personalized, on-demand mix of NPR audio to 424,000 monthly users. Brand Soundscapes can be featured as interstitials between NPR One audio segments.

Specs

Brand Soundscapes Audio:

Custom

Companion Display:

600×500

Animation:

Static

Serving Options:

Site-Served or tracking tags only; impression pixel and click tracker

Features:

Custom audio and banners are built by NPM. See spec doc for features and required assets.

Timeline:

Custom

Download Specs

Brand Soundscapes Landing Pages

Brand Soundscapes Landing Pages establish destinations for sponsors’ content on the NPR website. Your brand will have a dedicated page on NPR.org featuring all your Soundscapes.

The Landing Page

Your brand’s Landing Page will be promoted through branded placements on NPR.org’s home page, with the opportunity to explore additional promotion through sponsorship placements, social media, and more.

Homepage Unit

Brand Soundscapes Landing Pages can be promoted on the NPR.org homepage through a unit designed to feel native to the NPR.org experience.

Specs

Brand Soundscapes Audio:

Custom

Features:

Custom audio and landing page are designed and built by NPM.

Timeline:

Custom

Examples:

Homepage Unit Display:

Fixed-height fluid 546px

Homepage Unit Companion Banner:

300×600

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

Features

Custom banners are built by NPM.

Timeline

Custom

Related Products

See more ways to customize your campaign.

Audio
Display
Custom

Custom Channel

Align your brand with NPR and with quality, relevant NPR content. NPM will hand-curate a selection of audio stories that resonate with NPR.org users and reflect the ideas of a sponsor's campaign.

Details

Audio
Display
Custom

Podcast Halo

Podcast Halo placements complement and extend an NPR podcast sponsorship. Your brand will have mid-roll sponsorship placement in the episode highlighted by the Podcast Halo.

Details

Work with NPM Creative