Work

Capital One

Capital One® partnered with NPM Creative to produce two Soundscapes series, the first to educate listeners on the complex topics of fraud and identity theft and the second to share the science and design behind Capital One’s intelligent assistant, Eno. Each Soundscape features a product expert sharing insights from their involvement with the products.

Shared across NPR’s digital platforms, the campaign achieved increases in awareness, positive perception, trust, and consideration.

Full Soundscapes

Building An Intelligent Assistant That Anticipates Customer Needs

Training An Intelligent Assistant To Better Understand Customers

Meet Eno, The Intelligent Assistant Looking Out For Your Accounts

How Tracking Your Social Security Number Can Help You Protect Your Credit

Shedding Light On The Dark Web

Using Design Thinking To Build Better Credit Alerts

Soundscape Mid-rolls

It's Been A Minute Mid-roll: How Tracking Your Social Security Number Can Help You Protect Your Credit

Code Switch Mid-roll: Shedding Light On The Dark Web

Ask Me Another Mid-roll: Using Design Thinking To Build Better Credit Alerts

The Visuals

Story Center Stage: Training An Intelligent Assistant To Better Understand Customers

Story Center Stage: Meet Eno, The Intelligent Assistant Looking Out For Your Accounts

Story Center Stage: Using Design Thinking To Build Better Credit Alerts

NPR One: Training An Intelligent Assistant To Better Understand Customers

NPR One: Meet Eno, The Intelligent Assistant Looking Out For Your Accounts

NPR One: Using Design Thinking To Build Better Credit Alerts

NPR App: Training An Intelligent Assistant To Better Understand Customers

NPR App: Meet Eno, The Intelligent Assistant Looking Out For Your Accounts

NPR App: Using Design Thinking To Build Better Credit Alerts

"I’m in the business of telling stories and engaging people on complex topics. With the podcast audience, you get people that are willing participants to be engaged. Brand Soundscapes helped us capture their attention. We worked with [NPM Creative] to tell a cool, compelling story to NPR listeners where they really engaged and became educated on a dense topic."

Liz Anderson, Senior Manager, Tech & Innovation Communications, Capital One®

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