Desktop, mobile, and tablet showing Brand Soundscapes


You already have a great story. Partner with National Public Media to tell it with top-notch audio. Brand Soundscapes showcase your brand’s mission, values, or success stories like never before across NPR’s digital platforms – and beyond.  

A Collaborative Process



It’s Your Story. Share It With The World.

Once completed, NPM tailors your audio to be shared in custom-designed sponsorship units across all of NPR’s digital platforms where tens of millions of users go for unparalleled storytelling, news and music. But that’s just the beginning. You keep your Brand Soundscape audio to share across your brand channels and marketing initiatives.





Share Your Story Across NPR Digital


NPR Player

The NPR Player is fully responsive and persistent, bringing audio to the forefront of the NPR.org user experience and named “Best Brand Platform” in the 2016 Digiday Publisher Awards. Custom audio/visual promos invite users to listen to your Brand Soundscape. Dynamic, sponsor-branded visuals animate the Brand Soundscape


NPR Player Soundscapes Demo



Custom promos invite users to hear your Brand Soundscape as they listen to a personalized, on-demand mix of audio in the NPR One app. NPR One is listed as one of the “Best Apps of 2016” by the New York Times, Time Magazine and other publications


NPR One Soundscapes Demo


Center Stage

A customized, fully responsive canvas for your brand, Center Stage is intelligently embedded into NPR.org story pages to maximize user engagement.


NPR Center Stage Soundscapes Demo


Podcast Mid-Roll

NPR is consistently the #1 podcast publisher in America, with 13.3 million highly-engaged monthly listeners. Mid-roll Soundscape incorporates audio from your Brand Soundscape into a :30 or :60 mid-roll which can be featured across NPR titles. Learn more about NPR podcasts.


NPR Podscast Mid-Roll Soundscapes Demo

Kia Motors

Brand Soundscapes Sponsor Case Study


To support the release of the all-new Niro – Kia’s first-ever hybrid crossover – National Public Media worked with Kia to activate NPR’s newest sponsorship offering, Brand Soundscapes. Kia’s Brand Soundscapes are original audio stories featuring interviews with the makers of the Kia Niro sharing the craft behind the car. The interviews were featured across NPR One, NPR Podcasts and NPR.org, and included voices from Kia’s design and strategy teams.

Kia’s 15-second audio interstitials on NPR One drove a strong 0.25% CTR, and Brand Soundscapes enhanced conversion even further. More than 13% of listeners who heard a Kia Soundscape on NPR One clicked through to the automaker’s website.

And after placement in just two episodes of NPR’s Hidden Brain podcast, listener surveys revealed more positive perceptions of Kia’s design, versatility and environmental consciousness – all priority brand messages. Most critically, listeners were more likely to consider Kia the next time they were car shopping.