NPR’s coverage transports listeners to the heart of what’s happening in their local communities, across the country and around the world. The people who turn to NPR for those stories are going places themselves. They are 62% more likely to have spent $5K+ on domestic travel.¹ They tune in because they’re curious about the world. NPR keeps them informed as they plan and embark on their next trip. NPR sponsorship gives travel brands the opportunity to connect with them while they’re listening too.
NPR reaches an ideal audience for travel brands. NPR listeners are active travelers, more likely than average to enjoy activities like backpacking, hiking or visiting historical sites while on vacation. They are high-value travelers who are more likely to be willing to pay for high quality travel experiences, whether it’s a luxury hotel or a first class flight. Given NPR’s reach to professionals and business leaders, it’s unsurprising that the NPR audience is traveling for business. They are also traveling for leisure and personal enjoyment – listeners are 50% more likely to be considered “Passionate Travel Adventurers,”¹ a category that includes 6.4 million NPR listeners.²