Remote work has become a reality for up to 71% of employed adults in the US, according to a survey from Pew Research Center in October 2020. Even as vaccines bring the possibility of returning to office, the desire for telework continues, keeping the future relevance of remote tools strong. During the COVID-19 pandemic, brands that offer remote tools from collaboration to communication have seen great sponsorship performance in a time when these tools are critical.
Part of the success relies on customized campaigns, which help these technology brands reach their key audiences of business and IT decision makers. At work, NPR radio listeners are 116% more likely to be top management¹ and 20% of NPR podcast listeners hold management, business, or financial operations roles² By meeting these hard to reach audiences where they are, these technology companies grew brand awareness in a trusted environment.
Three brands offering remote work tools demonstrate the reach and impact brands can achieve with NPR sponsorship.
Among NPR listeners exposed to each of the campaigns: