Insights

NPR Sponsorship Launches Programmatic Audio for Brands

Article
July 2020

For more than ten years, NPR has brought brands the best in podcast sponsorship – from chart topping titles and programming to innovative products and best in class measurement and attribution capabilities. Now, NPR podcast inventory is available programmatically – via private marketplace (PMP) and programmatic guaranteed deals – offering sponsors direct access to NPR’s brand-safe podcast content.

As podcasting continues to grow at a rapid pace, with share of ear reaching an all-time high this year and monthly listening up 16% YOY, brands have more options than ever to reach these engaged consumers. Elevate your podcast campaign with programmatic pre-, mid- and post-roll available based on genre, podcast title or audience targeting through Adswizz’s DSP, AudioMatic, and all compatible DSPs.¹


Interested in NPR’s programmatic inventory?

Reach out to programmatic@npr.org, or click the button below.

Contact us

1. Affiliated DSPs include Active Agent, Adobe, Adobe/TubeMogul, Amobee, Amazon, AppNexus, DV360, MediaMath, OATH, RTBIQ, TheTradeDesk

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