Products

Brand Soundscapes

Available for: Audio, Podcasts, Voice, Desktop, Mobile, Display, Custom

You already have a great story. NPM’s in-house production team, NPM Creative, will help you tell it with top-notch audio.

Brand Soundscapes are NPM’s flagship custom storytelling product. These unscripted, ~3 minute audio stories highlight the real experiences of brand representatives or partners. Each final, scored Soundscape is owned by the sponsor, and a tailored media plan features the story in podcast mid-rolls and custom, native display units across NPR’s digital platforms.

Learn More About Soundscapes Production

Soundscapes in Podcasts

Spotlight mid-rolls run in the NPR podcasts of your choice. These 30 and 60-second midrolls feature an audio clip from your Soundscape recording.

 

Specs

Creative

30-second or 60-second mid-roll featuring a voice representing your brand, with an intro and outro read by NPR sponsorship talent

Serving Options

Site-Served

Soundscapes in Center Stage

The Center Stage placement runs on NPR.org story pages. It includes a fully responsive ad unit paired with a companion banner on desktop.

 

Specs

Creative

Custom audio, responsive ad unit and 300×600 banners produced by NPM. See spec doc for sample timeline.

Assets Needed

Brand guidelines and asset pack; high-res photos of the speaker preferred.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

Soundscapes in the NPR Player

The Desktop Player placement invites listeners to play the Soundscape in between audio stories on NPR.org. 

Specs

Creative

Custom audio, 300×600 banners, and 300×100 leave-behind produced by NPM. See spec doc for sample timeline.

Assets Needed

Brand guidelines and asset pack; high-res photos of the speaker preferred.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

Soundscapes in NPR App

The NPR App placement invites listeners to play the Soundscape in between audio stories on the NPR App.

Specs

Creative

Custom audio and 600×500 banners produced by NPM. See spec doc for sample timeline.

Assets Needed

Brand guidelines and asset pack; high-res photos of the speaker preferred.

Serving Options

Site-Served or tracking tags only; impression pixel and click tracker

Soundscapes Landing Pages

Premium Soundscape media plans include a custom landing page on NPR.org. This page is a dedicated place on the NPR site for all of a sponsor’s Soundscapes.

Specs

Creative

Custom audio and landing page are designed and built by NPM (page impressions are not guaranteed).

See more work from NPM Creative

SAP Concur

To learn how SAP Concur solutions can help businesses increase efficiency, tune in to stories that feature SAP Concur leaders, customers, and partners.

View the work

Organic Valley

Organic Valley partnered with NPM Creative to create a Soundscape featuring dairy farmer Tyler Webb, who shares why caring for his farm means listening to nature.

View the work

Ford Motor Company

In Soundscapes produced by NPM Creative, Ford Motor Company's team of designers and engineers delve into the electrification of one of their most classic vehicles.

View the work