Programmatic Audio

Available for: Audio, Podcasts

For over ten years, NPR has brought brands the best in podcast sponsorship — from chart topping titles and programming to innovative products and best in class measurement and attribution capabilities. Now, NPR podcast inventory is available programmatically – via private marketplace (PMP) and programmatic guaranteed deals – offering sponsors direct access to NPR’s brand-safe podcast content. 

Set Up A Deal




Compatible DSPs
  • AudioMatic
  • Active Agent*
  • Adobe*
  • Adobe/TubeMogul*
  • Amobee*
  • Amazon*
  • AppNexus*
  • DV360
  • MediaMath*
  • Verizon Media/OATH
  • RTBIQ*
  • The Trade Desk
Deal Options
  • Programmatic Guaranteed/Reserved
  • Private Auction (PMP)
Available Content
  • Podcasts by Genre here, along with media kit and copy guidelines here
  • Specialized package options: 
    • Run of Business & Innovation
    • Run of Arts & Life 
    • Run of NPR Podcasts
Available Inventory
  • :15s Pre-roll, Midroll, Post-roll
  • :30s Midroll 
    • Host-read option available on applicable podcasts
Available Targeting

Behavioral, Audience, Demographic, Device

Floor Rates

Available upon request

Creative Messaging
  • Copy Guidelines 
  • Creative approval process: non-commercial creative guidelines apply. Programmatic audio copy will be vetted by NPR against our creative guidelines and voiced by NPR 
  • Blocked categories: cigarettes/e-cigarette, marijuana, gambling and other products subject to abuse; political candidacy, prescription drug products, FDA regulated devices, devices with unsubstantiated claims