Programmatic Audio

Available for: Audio, Podcasts

For over ten years, NPR has brought brands the best in podcast sponsorship — from chart topping titles and programming to innovative products and best in class measurement and attribution capabilities. Now, NPR podcast inventory is available programmatically – via private marketplace (PMP) and programmatic guaranteed deals – offering sponsors direct access to NPR’s brand-safe podcast content. 

Set Up A Deal



AdsWizz (AudioMax)

Compatible DSPs
DSP PMP Programmatic Guaranteed
AdForm Yes Yes
Adobe Yes Yes
Amobee (Nexxen) Yes Yes
AudioMatic Yes Yes
BidTheatre Yes Yes
DV 360 Yes Yes
PayTunes Yes Yes
StackAdapt Yes Yes
Tabmo/Hawk Yes Yes
TTD Yes Yes
Unruly/Tremor Yes Yes
Yahoo Yes Yes
Active Agent Yes No
Adelphic (Viant) Yes No
Centro (Basis) Yes No
DeepIntent Yes No
MadHive Yes No
PulsePoint Yes No
Roku/One View Yes No
Splicky Yes No
Targetspot Yes No
Xandr Yes No


Deal Options
  • Programmatic Guaranteed/Reserved
  • Private Auction (PMP)
Available Content

All NPR podcasts are available to programmatic buyers! Some buying options:

  • Custom bundles – Build your own!
  • Single-show buys
  • Podcasts by Genre 
  • Specialized package options: 
    • Run of Network – All NPR Podcasts
    • Run of Business & Innovation
    • Run of Arts & Life 
Available Inventory
  • :15s Pre-roll, Midroll, Post-roll
  • :30s Midroll 
    • Host-read option available on applicable podcasts – see rate card
Available Targeting

Behavioral, Audience, Demographic, Device, Contextual

Floor Rates

Available upon request

Creative Messaging
  • Copy Guidelines 
  • Creative approval process: non-commercial creative guidelines apply. Programmatic audio copy will be vetted by NPR against our creative guidelines and voiced by NPR 
  • Blocked categories: cigarettes/e-cigarette, marijuana, gambling and other products subject to abuse; political candidacy, prescription drug products, FDA regulated devices, devices with unsubstantiated claims