For over ten years, NPR has brought brands the best in podcast sponsorship — from chart topping titles and programming to innovative products and best in class measurement and attribution capabilities. Now, NPR podcast inventory is available programmatically – via private marketplace (PMP) and programmatic guaranteed deals – offering sponsors direct access to NPR’s brand-safe podcast content.
Specs
SSP
AudioMax
Compatible DSPs
- AudioMatic
- Active Agent*
- Adelphic*
- AdForm (USD prices only)
- Adobe
- Amobee*
- Appnexus/Xandr*
- Centro (USD prices only)*
- ClearRTB (USD prices only)*
- DAX*
- NEW! DeepIntent (Supports 1st price, 2nd price and fixed price in USD only. Markets: US)*
- Google DV360
- Martin*
- MediaMath
- NEW! PayTunes (Supports 1st price in USD only | Markets: APAC/India)*
- NEW! PulsePoint (USD prices only)*
- NEW! Roku/One View (Supports 1st price, 2nd price, and fixed price in USD only | Markets: US and Europe)*
- RTBIQ*
- TabMo/Hawk (USD prices only)
- Targetspot*
- TheTradeDesk
- TubeMogul*
- Unruly/Tremor (USD prices only) *
- Verizon Media/OATH
Deal Options
- Programmatic Guaranteed/Reserved
- Private Auction (PMP)
Available Content
- Podcasts by Genre
- Specialized package options:
- Run of Network – All NPR Podcasts
- Run of Business & Innovation
- Run of Arts & Life
Available Inventory
- :15s Pre-roll, Midroll, Post-roll
- :30s Midroll
- Host-read option available on applicable podcasts – see rate card
Available Targeting
Behavioral, Audience, Demographic, Device
Floor Rates
Available upon request
Creative Messaging
- Copy Guidelines
- Creative approval process: non-commercial creative guidelines apply. Programmatic audio copy will be vetted by NPR against our creative guidelines and voiced by NPR
- Blocked categories: cigarettes/e-cigarette, marijuana, gambling and other products subject to abuse; political candidacy, prescription drug products, FDA regulated devices, devices with unsubstantiated claims