The Podcast Halo sponsorship format complements and extends an NPR podcast sponsorship. Your brand will have mid-roll sponsorship placement in the episode promoted by the Podcast Halo. Placements are timed to run the week of the episode’s release and for up to four weeks afterwards on NPR.org and the NPR app.
Specs
Podcast Halo Display:
300×600
300×100 leave-behind
File size:
250 kB initial
500 kB polite
Animation:
Static
Creative Requirements:
HTTPS compliant
Serving Options:
Site-Served or tracking tags only; impression pixel and click tracker
Features:
Custom 300×600 and 300×100 are built by NPM. Features podcast episode with sponsor mid-roll.
Timeline:
10 business days
Podcast Halo Audio:
Custom
Display Companion:
600×500
Animation:
Static
Serving Options:
Site-Served
Tracking Capabilities:
DCM tracking pixel and click trackers; other vendors with approval only.
Features:
Custom 600×500 built by NPM. Features podcast episode with sponsor mid-roll. Sponsor need only provide logo and tagline.
Timeline:
5 business days
Related Products
See more ways to customize your campaign.
Let NPM Creative help you share your brand’s story.
Subaru
A long-time NPR sponsor, NPM Creative and Subaru created a Brand Soundscape to showcase how retailers and Subaru give back to their communities through Subaru’s Love Promise.
View the work
Lagunitas
NPM Creative works with Lagunitas on digital extensions of their sponsorship, natively integrating the beer company into many NPR products, including the Tiny Desk Contest website and Brand Soundscapes.
View the work
Target
A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.
View the work