Products

Custom Channel

Available for: Audio, Desktop, Mobile, Display, Custom

Align your brand with NPR and with quality, relevant NPR content. NPM will hand-curate a selection of audio stories that resonate with NPR.org users and reflect the ideas of a sponsor’s campaign.

Specs

Custom Channel Banner:
300×600
300×100 leave-behind
Custom Channel Audio:
15 second script
Banner File size:
300×600 | 250 kB initial; 500 kB polite
300×100 leave behind | 50 kB initial; 150 kB polite
Banner Animation:
Maximum of 15 seconds / 3 frames / 2 loops
Banner Creative Requirements:
HTTPS compliant
Banner must have border
Audio Creative Requirements
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Serving Options:
Site-Served
Tracking Capabilities:
DCM tracking pixel and click trackers; other vendors with approval only
Features:
Channel content hand-curated by NPM. Sponsor need only provide channel topic, logo, 300×600 and :15 copy.
Timeline:
10 business days
Custom Channel Audio:
15-second script
Companion Banner:
600×500
Banner File size:
100kB
Animation:
Static
Audio Creative Requirements:
Copy must be vetted and approved by NPR legal
All audio read by NPR Talent
NPR preamble required
No re-records
Banner Creative Requirements:
.JPG or .PNG
HTTPS compliant
Banner must have border
Serving Options:
Site-Served
Tracking Capabilities:
DCM tracking pixel and click trackers; other vendors with approval only
Features:
Channel content hand-curated by NPM. Sponsor need only provide channel topic, logo, 600×500 and 15-second copy.
Timeline:
10 business days

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