Work

Kia Motors America

To support the release of the Niro — Kia’s first-ever hybrid crossover — NPM Creative produced Brand Soundscapes that focused on the craft behind the vehicle by featuring voices from the vehicle’s design and strategy teams.

After placement in just two episodes of NPR’s Hidden Brain podcast, listener surveys revealed more positive perceptions of Kia’s design, versatility and environmental consciousness — all priority brand messages. Most critically, listeners were more likely to consider Kia the next time they were car shopping.

Full Soundscapes

The Driving Dynamics of the Kia Niro

The Design Inspiration of the Kia Niro

The Versatility of the Kia Niro

The Transmission of the Kia Niro

Soundscape Mid-rolls

Hidden Brain Mid-roll: The Driving Dynamics of the Kia Niro

Hidden Brain Mid-roll: The Design Inspiration of the Kia Niro

Hidden Brain Mid-roll: The Versatility of the Kia Niro

The Visuals

NPR Player: The Design Inspiration of the Kia Niro

NPR Player: The Driving Dynamics of the Kia Niro

NPR Player: The Versatility of the Kia Niro

NPR Player: The Transmission & Driving Experience of the Kia Niro

NPR One: The Design Inspiration of the Kia Niro

NPR One: The Driving Dynamics of the Kia Niro

NPR One: The Versatility of the Kia Niro

NPR One: The Transmission & Driving Experience of the Kia Niro

"Brand Soundscapes are minimally disruptive and highly interesting. NPR was the right environment, it’s a fantastic audience, and I couldn’t have asked for something better in terms of the Soundscapes platform."

Kimberley Gardiner, Director, Marketing Communications, Kia

See more work from NPM Creative

Target

A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.

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Home Instead

NPM Creative partnered with Home Instead to create Brand Soundscapes that profile the company’s mission to enhance the lives of aging adults and their families through human-centered care.

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Capital One

CreditWise® from Capital One® partnered with NPM Creative to produce a series of Brand Soundscapes that educated listeners on the complex topics of fraud, identity theft and the dark web.

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