Report

The News Podcast Consumer

From NPR, NPM and Sounds Profitable comes an in-depth look at the audience for news podcasts. Download the report now to get an in-depth look at at news podcast listeners’ demographics and media habits.

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Transference of Trust

How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.

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The Spoken Word Audio Report

On November 9, NPR and Edison Research shared the highly anticipated fifth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.

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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.

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Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.

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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.

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Article

May 2025

Driving intent: The impact of NPR sponsorship on movie & TV tune-in

NPR radio and podcast messages drive strong intent to see a movie or show. In fact, lift in intent after hearing the messages on NPR is well above the norm. With NPR’s strong halo for movies, be sure to consider NPR for your next tune-in campaign.

Article

April 2025

Audio Listening Reaches an All-Time High: Insights from the 2025 Infinite Dial Report

As one of the audio industry’s longest-running and most anticipated annual research studies, the 2025 Infinite Dial included a wealth of new insights on why audio is an essential part of any brand’s media mix.

Article

March 2025

Understanding Measurement Tools to Maximize NPR Campaign Impact

Discover the five types of measurement tools offered at National Public Media and how they can provide actionable insights to maximize campaign impact.

Travel Brand Transports Listeners with Custom Immersive Audio

A travel brand worked with NPM Creative to craft custom audio spots that bring their luxury experiences to life and transport listeners. Their cross-platform NPR campaign drove awareness, favorability and interest.

Report

February 2025