Be Heard Everywhere.
From smart speakers and connected cars to smart phones, NPR One is powering listening in today’s on-demand world by creating a listening experience that is personalized and frictionless.
NPR One offers NPR’s most custom branding opportunities, a growing audience, and scale across radio, podcast and digital.
ENGAGED
36 MIN
average NPR One session length
EFFECTIVE
75%
of listeners hold a more positive opinion of NPR One sponsors
YOUNGER
29%
are 35 or under
Sources: Google Analytics, 3-month avg. Jan-Mar 2019; NPR One User Surveys, July 2016 and January 2018.
Sponsors Finding Success with NPR One
Custom Sponsorship ProductsFrom brand names to brand stories, content alignment to content curation, NPR One offers dynamic, audio-first messaging formats that meet the varied needs of NPR sponsors and the preferences of NPR listeners.
Brand Soundscapes
Let your brand’s mission, values and voice take center stage with long-form – 90-second – audio creative across NPR One, NPR Podcast mid-rolls, NPR.org, or across your brand’s owned channels and campaigns. Partner with National Public Media – a team with decades of experience in audio brand messaging – to craft your brand’s sound with Brand Soundscapes.
LEARN MORE
Podcast Halos
Podcast listening accounts for more than half of all content played in the NPR One app, with 2M monthly podcast listens, making it the perfect extension for your NPR Podcast. NPR One’s Podcast Halo units offer co-branded alignment and true engagement with an average 1.85% CTR.
LEARN MORE
Custom Channels
Increase content alignment with co-branded channels of NPR stories curated around your campaign themes. In NPR One, the average CTR to start playing a Custom Channel is 1.49%, with an audio completion rate at more than 70% with sponsor promo cards reaching as high as 2.8% CTR.
LEARN MORE
The Smart Audio Report
Among the many ways Americans are listening to audio, 7% of Americans 12+ own a “Smart Speaker,” the category of voice-controlled devices that includes the Amazon Echo and Google Home. Now, for the first time, a new study from NPR and Edison Research reveals the habits and behaviors of Smart Speaker owners.
LEARN MORE
Request a Demo Today
Interested in learning about what NPR One sponsorship could do for your brand? Fill out the form below and we will connect to show you the latest NPR One custom sponsorship products.
Be Heard Everywhere.
NPR One.
