Programmatic Display

Available for: Display, Desktop, Mobile, External Platforms

NPR’s display platforms consistently offer sponsors the ability to showcase their brand in uncluttered, trusted environments, featuring best-in-class viewability and expansive reach. Now, these offerings are available programmatically through private auction, preferred deals, or programmatic guaranteed buys on our website, apps, and external platforms.

Set Up A Deal



Google AdExchange (AdX)


Index Exchange

Compatible DSPs

All DSPs that are compatible with AdX. See list here.

Deal Options
  • Preferred Deals
  • Programmatic Guaranteed/Reserved
  • Private Auction (PMP)
Available Platforms
  • NPR News App
  • NPR One App
  • NPR Feeds of Google News & Apple News
  • NPR Newsletters
Available Inventory
  • Web Display 
    • Desktop (300×600 | 300×250 | 728×90 | 970×250)
    • Mobile (300×250)
  •  In-App
    • 300×250
  • Video
    • :15  or :30 Video Pre-Roll (400x300v Video/VAST)
Available Targeting

Behavioral, Audience, Demographic, Device (More details available upon request)

Floor Rates

Available upon request

Creative Messaging
  • Copy Guidelines 
  • Blocked categories: cigarettes/e-cigarette, marijuana, gambling and other products subject to abuse; political candidacy, prescription drug products,FDA regulated devices, devices with unsubstantiated claims