NPR’s display platforms consistently offer sponsors the ability to showcase their brand in uncluttered, trusted environments, featuring best-in-class viewability and expansive reach. Now, these offerings are available programmatically through private auction, preferred deals, or programmatic guaranteed buys on our website, apps, and external platforms.
Products
Set Up A Deal
Programmatic Display
Available for: Display, Desktop, Mobile, External Platforms
Specs
SSPs
Google AdExchange (AdX)
Pubmatic
Index Exchange
Compatible DSPs
All DSPs that are compatible with AdX. See list here.
Deal Options
- Preferred Deals
- Programmatic Guaranteed/Reserved
- Private Auction (PMP)
Available Platforms
- NPR.org
- NPR News App
- NPR One App
- NPR Feeds of Google News & Apple News
- NPR Newsletters
Available Inventory
- Web Display
- Desktop (300×600 | 300×250 | 728×90 | 970×250)
- Mobile (300×250)
- In-App
- 300×250
- Video
- NPR.org :15 or :30 Video Pre-Roll (400x300v Video/VAST)
Available Targeting
Behavioral, Audience, Demographic, Device (More details available upon request)
Floor Rates
Available upon request
Creative Messaging
- Copy Guidelines
- Blocked categories: cigarettes/e-cigarette, marijuana, gambling and other products subject to abuse; political candidacy, prescription drug products,FDA regulated devices, devices with unsubstantiated claims
