The Spring 2019 Smart Audio Report revealed new smart speaker user behaviors and trends among the 21% of U.S. adults — 53M people — who own smart speakers today. The latest research from NPR and Edison uncovers security concerns among both smart speaker owners and non-owners, and challenges in discovery of new smart speaker functions or skills. But despite these challenges, smart speaker owners continue to integrate the device in their everyday routines: 69% of smart speaker owners use their device daily.
The Smart Audio Report
The Spring 2019 Smart Audio Webinar
Watch How People Use Smart Speakers Daily
User Profile: The Fanatic
User Profile: The Futurist
User Profile: The Reluctant Adopter
User Profile: The Pragmatist
Areas of Interest: Discovery
Areas of Interest: Privacy
How The Spring 2019 Study Was Conducted: Methodology
The Smart Audio Report Spring 2019 is based upon a national online survey of 1,641 Americans ages 18+, 812 who indicated that they owned at least one Smart Speaker and 829 who indicated they did not own a smart speaker. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2019 from Edison Research and Triton Digital.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. More information at npr.org/aboutnpr and following NPR Extra on Facebook, Twitter and Instagram.