News

NPR Sponsorship Digital Leads Named to 2018 AdMonsters Power List

This month, National Public Media’s Sr. Director of Digital Operations Brett Robinson and Sr. Director of Sponsorship Products and NPM Creative Erica Osher were named to the inaugural AdMonsters Power List,  recognizing the “most innovative leaders, important contributors and unsung heroes … [in] the digital media world...

Tips for Your Next Podcast Buy from Top Industry Professionals

Some of the industry’s top podcast buyers – from Ad Results Media to the team at Squarespace – are achieving 2.5-3x ROI on their marketing spends, and feeling confident about this brand safe platform in...

Join NPR at the 2018 RAIN Podcast Business Summit

As podcasting continues to grow, it’s important that the business model evolve as well. This week in New York, leaders from NPR and its podcast sponsorship team at National Public Media will join fellow podcast...

NPR.org Sponsorship Practices Shine with Release of Google Chrome Ad Blocker

The most-used web browser in market – Google Chrome – is working to raise the bar for digital advertising through the roll out of its Ad Blocker features, which enforce standards set by the Coalition...

NPR Now Available on Apple Homepod: “Hey Siri, give me the news”

Let the unboxing begin: After months of anticipation about when people could get their hands on an Apple HomePod, the latest voice assistant speaker is hitting doorsteps and checkout counters today. What’s more: “When you say...

Voice Activation Trends from CES

Voice activation is going everywhere. At the Consumer Electronics Show (CES) this month, tech and media companies showcased the many ways they’re making the voice activation technology found in smart speakers accessible anywhere. Check out some...

Artificial Intelligence

Artificial Intelligence Brings New Opportunities to Marketing, Branding and Advertising

In 1983, NPR aired its first mention of Artificial Intelligence (A.I.) on The Science Report, a then segment on All Things Considered. Since then, Artificial Intelligence has been the topic of 500+ NPR radio segments, online news...

New Data: One-in-Six Americans Now Owns a Smart Speaker

Released today, new Smart Audio Report data from NPR and Edison Research confirms the impact the 2017 holiday season had on smart speaker ownership in the U.S. and the continued impact on user behavior. 

2017: A Record-breaking Year for NPR on the Radio

At NPR, broadcast remains the most common way for audiences to connect with us throughout the week. And the latest Nielsen ratings confirmed NPR’s radio tune in is not just maintaining, it’s growing alongside our...

4 Questions Marketers Asked Us About Voice-Activated Smart Audio

Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate...