PBS’s premiere of Ken Burns’ Jackie Robinson is rapidly approaching. The two-part, four-hour film hits the airwaves April 11-12. Sponsors can align their brands with the highly-anticipated documentary and PBS in target markets and online.
Ken Burns’ film explores Jackie Robinson’s life from childhood, baseball career and beyond. In addition to his athletic achievements, Robinson broke racial barriers in the mid-20th century. The American legend revolutionized professional sports as the first African-American to play in Major League Baseball, and influenced the Civil Rights Movement with his infectious zeal.
PBS’s new video teaser featuring President Barack Obama and First Lady Michelle Obama showcases the documentary’s artful depiction of the sports and civil rights icon.
Hoping to reach your target audience with powerful content and an uncluttered environment? Consider sponsoring Ken Burns’s Jackie Robinson on PBS. With more than 350 member stations across the nation’s largest markets, PBS will creatively tailor your message within each DMA.
Ken Burns’ Jackie Robinson Sponsorship on PBS
Sponsorship opportunities include :15 second spots at open and close of each broadcast, and packages can be customized based on sponsors’ target markets. Additional placements include :30 or :15 pre- / mid-roll in the PBS.org video hub, along with 300×250 and 728×90 banners across PBS.org content (not program specific).
Jackie Robinson is already garnering attention from the film community (LA Times, USA Today and Indiewire). With praise from Robinson’s wife, Rachel Robinson, who said she is “proud and pleased” with the final project, Jackie Robinson has quickly become one of the most anticipated PBS programs of the year.
Ken Burns’ Jackie Robinson echoes the icon’s dedication to embracing equality, and PBS offers a unique package suited for showcasing your brand energetically before target markets. To learn more about sponsoring, click here.
Photo Credits: Hulton Archive Getty Images, Rachel Robinson and David S. Johnson, Library of Congress
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