78% of NPR podcast users listen within 48 hours of downloading a podcast, according to a recent study by Edison Research. Additionally, 93% NPR podcast users typically consume most or all of an episode of the public radio podcasts they enjoy. Without a doubt, podcast users are passionate about NPR podcasts!
We’ve incorporated these and other recent survey findings into an online introduction to podcasting which provides a research-based look at the current podcast landscape overall, as well as the unique characteristics of NPR podcasts and their listeners.
Who is the NPR Podcast Listener?
At NPR, Sponsor Messages are 23% More Memorable
Last month, NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn...
New Data: Smart Speakers Hitting the Mainstream
As Voice Continues to Dominate, 2018 Trends Emerge
With smart speakers and voice assistants growing in popularity, manufacturers like Amazon and Google are taking note of the power voice brings to brands and consumers, and are investing in the user experience on voice-activated...