78% of NPR podcast users listen within 48 hours of downloading a podcast, according to a recent study by Edison Research. Additionally, 93% NPR podcast users typically consume most or all of an episode of the public radio podcasts they enjoy. Without a doubt, podcast users are passionate about NPR podcasts!
We’ve incorporated these and other recent survey findings into an online introduction to podcasting which provides a research-based look at the current podcast landscape overall, as well as the unique characteristics of NPR podcasts and their listeners.
Who is the NPR Podcast Listener?
NPR Sponsorship Digital Leads Named to 2018 AdMonsters Power List
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Last year was a standout year for NPR podcasts. In particular, How I Built This with Guy Raz, which explores the success stories of some of the world’s leading entrepreneurs and how they built their businesses....
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Some of the industry’s top podcast buyers – from Ad Results Media to the team at Squarespace – are achieving 2.5-3x ROI on their marketing spends. At the RAIN Podcast Business Summit, leaders in audio offered key...