Did You Know? /podcast stats

July 2015

June 2015

78% of NPR podcast users listen within 48 hours of downloading a podcast, according to a recent study by Edison Research. Additionally, 93% NPR podcast users typically consume most or all of an episode of the public radio podcasts they enjoy. Without a doubt, podcast users are passionate about NPR podcasts!

We’ve incorporated these and other recent survey findings into an online introduction to podcasting which provides a research-based look at the current podcast landscape overall, as well as the unique characteristics of NPR podcasts and their listeners.

If you’re looking to connect your brand with an enthusiastic, affluent and youthful audience, take a look at NPR podcasts


Who is the NPR Podcast Listener?