This month, National Public Media’s Sr. Director of Digital Operations Brett Robinson and Sr. Director of Sponsorship Products and NPM Creative Erica Osher were recognized as leaders in digital advertising on the inaugural AdMonsters Power List. A list which honors the “most innovative leaders, important contributors and unsung heroes who are revolutionizing the digital media world through advertising, marketing and monetization efforts.”
This year’s Power List encompasses a group of digital media professionals that bring leadership to their teams and innovation to their companies. The people who make up the backbone of digital media are an oft unsung group of digital heroes who keep the media machine running day after day. – Gavin Dunaway, Editorial Director, AdMonsters
Since he joined NPM in 2014, Robinson has worked to create new, innovative opportunities for brands to activate across NPR’s digital properties, implemented enhancements in targeting and tracking, and created new resources that yield efficiencies and success for NPR digital sponsors. All while leading a team of campaign managers and digital planners that provide the highest level of client service.
Under Osher’s leadership, NPR digital sponsorship products have expanded dramatically over the past six years, now offering brands an award-winning line of options for seamlessly integrating their message across NPR digital platforms – from NPR.org to smart speakers to the NPR One experience in Apple TV. With this growing line of work, Osher’s team recently expanded into a full-service in-house product development and creative studio, NPM Creative, equipped to enhance performance of sponsor campaigns through research, strategy, design and creative development. The team’s work has played a key role in maintaining strong digital revenue through constant innovation and improved benchmarks for sponsorship performance.
The pair were honored at the 2018 Power Hour, part of AdMonsters’ annual Ops conference, where Robinson spoke on the panel “The Future is Now: Innovation in Revenue & Advertising” and Osher joined “The Integrated Experience – Where Content and Advertising Coalesce” panel.
See the full lineup of Power List honorees here.
Top Takeaways: Advertising Week NY Future of Audio Summit
During The Future of Audio Summit at Advertising Week, industry leaders discussed the trends in tech and consumer behavior that are shaping the media landscape of tomorrow, and the best tactics for leveraging audio to achieve...
At NPR, Sponsor Messages are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.
New Data: Smart Speakers Hitting the Mainstream