NPR Sponsorship Digital Leads Named to 2018 AdMonsters Power List

June 2018

leaders in digital advertising


This month, National Public Media’s Sr. Director of Digital Operations Brett Robinson and Sr. Director of Sponsorship Products and NPM Creative Erica Osher were recognized as leaders in digital advertising on the inaugural AdMonsters Power List. A list which honors the “most innovative leaders, important contributors and unsung heroes who are revolutionizing the digital media world through advertising, marketing and monetization efforts.”


This year’s Power List encompasses a group of digital media professionals that bring leadership to their teams and innovation to their companies. The people who make up the backbone of digital media are an oft unsung group of digital heroes who keep the media machine running day after day. – Gavin Dunaway, Editorial Director, AdMonsters


leaders in digital advertising

Robinson participates a panel at the AdMonsters Ops Conference

Since he joined NPM in 2014, Robinson has worked to create new, innovative opportunities for brands to activate across NPR’s digital properties, implemented enhancements in targeting and tracking, and created new resources that yield efficiencies and success for NPR digital sponsors. All while leading a team of campaign managers and digital planners that provide the highest level of client service.




leaders in digital advertising

Osher speaks at the AdMonster Ops Conference

Under Osher’s leadership, NPR digital sponsorship products have expanded dramatically over the past six years, now offering brands an award-winning line of options for seamlessly integrating their message across NPR digital platforms – from to smart speakers to the NPR One experience in Apple TV. With this growing line of work, Osher’s team recently expanded into a full-service in-house product development and creative studio, NPM Creative, equipped to enhance performance of sponsor campaigns through research, strategy, design and creative development. The team’s work has played a key role in maintaining strong digital revenue through constant innovation and improved benchmarks for sponsorship performance.




The pair were honored at the 2018 Power Hour, part of AdMonsters’ annual Ops conference, where Robinson spoke on the panel “The Future is Now: Innovation in Revenue & Advertising” and Osher joined “The Integrated Experience – Where Content and Advertising Coalesce” panel.

See the full lineup of Power List honorees here.