The Advertising Landscape: Attention & Trust
The News Podcast Consumer
Transference of Trust
The Spoken Word Audio Report
The Smart Audio Report
Radio: Live On Air and Everywhere
NPR Podcast Report
Audiences turn to NPR podcasts for the news they need
With so many options for on-demand news content, news podcasts are an increasingly popular way to get the day's top stories. While brands and advertisers may instinctively shy away from hard news, tapping into high-quality news podcasts from NPR can unlock a unique, highly engaged audience that makes an impact for sponsors.
The Advertising Landscape: Attention & Trust
A new report from Sounds Profitable in partnership with NPR and NPM dives into the two metrics that matter most to advertisers today: attention and trust.
Driving intent: The impact of NPR sponsorship on movie & TV tune-in
NPR radio and podcast messages drive strong intent to see a movie or show. In fact, lift in intent after hearing the messages on NPR is well above the norm. With NPR’s strong halo for movies, be sure to consider NPR for your next tune-in campaign.
Audio Listening Reaches an All-Time High: Insights from the 2025 Infinite Dial Report
As one of the audio industry’s longest-running and most anticipated annual research studies, the 2025 Infinite Dial included a wealth of new insights on why audio is an essential part of any brand’s media mix.
Understanding Measurement Tools to Maximize NPR Campaign Impact
Discover the five types of measurement tools offered at National Public Media and how they can provide actionable insights to maximize campaign impact.
Travel Brand Transports Listeners with Custom Immersive Audio
A travel brand worked with NPM Creative to craft custom audio spots that bring their luxury experiences to life and transport listeners. Their cross-platform NPR campaign drove awareness, favorability and interest.
