Michel Martin, weekend host of NPR’s All Things Considered, left nothing off of the table in her interview with Lady Gaga, Grammy-winning artist.
Martin sat down with Lady Gaga to talk about the Oscar-nominated song ‘Til It Happens To You’, the personal experience that helped her decide to take on the project and her Grammy’s tribute to the late David Bowie.
With her signature style, Martin manages to be at once interviewer, challenger and confidant to people who come to her with stories to tell. She hears what is being said, and sometimes what is not being said, and uses her uniquely-personal approach to draw out the story and to ensure that different perspectives are not just heard but understood.
You meet or see a musician that has something that is of another planet, of another time, and it changes you forever. I believe everyone has that, don’t you? -Lady Gaga on David Bowie
Gaga divulged how her love of David Bowie began when she saw the cover of Aladdin Sane for the first time.
I was 19 years old, and it just changed my perspective on everything, forever. It was an image that changed my life.
Looking to align your brand with more compelling Michel Martin content?
Discover Michel Martin ‘Goes There’, a series of rich NPR programming led by a woman is respected for taking audiences to places they’ve never been, inspiring thoughts they’ve never had and connecting them to conversation they’ve never been a part of.
With broadcast, digital and live event components, Michel Martin: Going There offers a wide range of opportunities for campaigns. On-air sponsorship options include 10-12 adjacencies around select Michel Martin: Going There segments on Morning Edition, All Things Considered (weekday and weekend broadcasts). To learn more about sponsorship click here.
Listen to Michel Martin’s interview with Lady Gaga
Top Takeaways: Advertising Week NY Future of Audio Summit
During The Future of Audio Summit at Advertising Week, industry leaders discussed the trends in tech and consumer behavior that are shaping the media landscape of tomorrow, and the best tactics for leveraging audio to achieve...
At NPR, Sponsor Messages are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.
New Data: Smart Speakers Hitting the Mainstream