Each year, producers, station leaders, community partners and others come together to showcase the best and brightest of public television and preview the year ahead. It’s the PBS Annual Meeting, and at the 2016 conference, held in Chicago last month, the leading broadcaster shared new audience research on the impact of sponsorship and revealed exciting new programs from PBS.
“The Annual Meeting is a fantastic showcase of new PBS content and initiatives,” says PBS Digital Sales Director Dave Prince, who attended the 2016 PBS Annual Meeting. “This year, many wonder what’s to come now that Downton Abbey is finished. We are excited to see the output of the immense talent and hard work evident in upcoming PBS programming schedule.”
The PBS Experience
With its lineup of 2016/17 titles, PBS will continue meeting its supportive audience with excellence in programming, delivering on its promise of compelling, thought-provoking programs for PBS stations and digital platforms. From the behind the scenes of the 11-time Tony Award-winning hit Hamilton, to fan favorite Genealogy Roadshow, this eclectic array of content offers value to viewers and sponsors alike.
The Hollow Crown
Great British Baking Show
Early next year, PBS audiences will tune into a new program chronicling the changing of seasons in Yellowstone. Filmed in real time, this three-part BBC series, The Great American Thaw, weaves together stories of four different animal families as they attempt to survive the one of the toughest springs on Earth.
Also on the horizon, a new Ken Burns production on the cultural impact of the Vietnam War. In 2017, this ten-part series, The Vietnam War, features more than 100 interviews with American and Vietnamese people who witnessed the conflict.
Look out for updates on these and other PBS programs, here.
The PBS Audience
Along with quality programming, PBS is stronger than ever across its many platforms both in terms of scale.
On air, PBS thrives against the competition: 82% of U.S. homes – that’s 198 million viewers – watched PBS live in 2015. In the competition for audiences’ time and attention, PBS leads innovation and growth on digital platforms. Every month, Americans watch an average of 428 million videos across all of PBS’ web, mobile and connected device platforms.
And new research from partners City Square and VMHQualitative provides deeper insights into the value of PBS sponsorship:
– 64% of television views consider PBS sponsors messages not only different than ads on commercial broadcast, but superior.
– 51% of PBS viewers report paying full attention to PBS sponsorship messages, opposed to only 37% when watching network television.
Read more highlights from the studies, here.
Align Your Brand
Top Takeaways: Advertising Week NY Future of Audio Summit
During The Future of Audio Summit at Advertising Week, industry leaders discussed the trends in tech and consumer behavior that are shaping the media landscape of tomorrow, and the best tactics for leveraging audio to achieve...
At NPR, Sponsor Messages are 23% More Memorable
NPR commissioned a study by Neuro-Insight to demonstrate the effectiveness of sponsor messages in comparison to traditional radio ads. The results? NPR’s sponsor messages are 23% more memorable than traditional radio ads. Learn Why.
New Data: Smart Speakers Hitting the Mainstream