For mobile and tablet users, there’s now one more way to access NPR on the go. This month, Apple released an immersive and interactive News app for iPhone and iPad. Apple News is natively installed on all devices using iOS 9. The app aggregates stories from a variety of news providers, based on individual users’ topic preferences and interests.
As a launching partner, NPR has its own channel within Apple News featuring NPR stories across topics, including news, arts & life, and music. Individual NPR stories are be featured among users’ personalized sampling on the “For You” launch screen, and can also be accessed directly through the NPR channel in the app.
New Data: Smart Speakers Hitting the Mainstream
As Voice Continues to Dominate, 2018 Trends Emerge
With smart speakers and voice assistants growing in popularity, manufacturers like Amazon and Google are taking note of the power voice brings to brands and consumers, and are investing in the user experience on voice-activated...
The Race is On. Rise Above the Noise With NPR.
In this noisy midterm election season, audiences turn to NPR for unbiased, politically-neutral coverage and analysis. During the 2016 election cycle, NPR’s weekly cume radio audience increased 13% YOY – and continued to increase after the election....